Digital Acquisition Specialist

🕒 vor 24 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $55.000 - $68.000 / Jahr

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Fusable

Fusable

201 - 500 Mitarbeiter

🏗️ Bauwesen

📦 Logistik

🛡️ Versicherung

Construction • Logistics • Insurance

Fusable ist eine Daten- und Analyseplattform, die spezialisierte Marktinformationen, Ausrüstungsbewertungen, Risikobewertungen und Integrationswerkzeuge bereitstellt, um Unternehmen dabei zu helfen, schwere Maschinen und Industrieanlagen schneller und sicherer zu kaufen, zu verkaufen, zu finanzieren und zu versichern. Aufbauend auf dem Fusable Data Core bietet die SaaS-Plattform Echtzeit-Potenzialanalysen, Sicherheits- und Unfalldaten, Eigentums- und Finanzierungsaufzeichnungen, APIs und digitale Dienstleistungen, die hauptsächlich auf die Märkte Bauwesen, Lkw-Transport, Landwirtschaft, Finanzen, Versicherung und Werkzeugmaschinen zugeschnitten sind.

Beschreibung

• Build, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms • Manage campaigns for external client accounts and Fusable's internal Data brands • Independently manage assigned campaigns while ensuring quality, accuracy, and timely delivery • Monitor campaign performance and optimize KPIs including CTR, CPC, CPA, conversion rate, CAC, and conversion-to-qualified-lead rate • Develop basic strategic recommendations and optimization insights • Collaborate with Account Services on client goals and performance initiatives • Work with Fusable's Data and Marketing teams on internal data brand lead-generation goals • Maintain campaign tracking, tagging, audience targeting, and conversion measurement • Participate in reporting analysis and communicate performance updates using HubSpot and Salesforce • Assist with campaign audits, QA checks, platform troubleshooting, and issue resolution • Contribute ideas to improve workflows, processes, and team efficiencies • Maintain current platform certifications and develop expertise across media products and channels • Support onboarding and knowledge sharing with Coordinators as needed • Serve as an internal paid media subject matter expert for Fusable's Data brands

🎯 Anforderungen

• 2-4 years of paid media experience across one or more platforms including Google Ads, Meta, LinkedIn, programmatic, display, or video advertising • Ability to independently manage paid media campaigns for external clients, including client communication, reporting, and performance accountability • Understanding of campaign setup, optimization, audience targeting, and performance measurement • Knowledge of tracking, attribution, pixels, and conversion measurement • Working knowledge of HubSpot and Salesforce, including lead tracking, attribution, and marketing-to-sales hand-off • Strong analytical and problem-solving skills • Excellent attention to detail and organizational skills • Effective written and verbal communication skills • Proficiency in Excel and performance reporting tools • Comfort working across both client-facing and internal, cross-functional stakeholders • Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field • Agency experience • Google Ads, Meta, LinkedIn, or StackAdapt certifications • Experience with Google Tag Manager, GA4, Salesforce, or Asana • Exposure to B2B advertising environments • Experience running B2B lead-generation campaigns • Experience supporting multiple clients simultaneously

🏖️ Vorteile

• Medical, dental, and vision insurance • 401(k)-retirement plan • Paid time off • Paid holidays • Life and disability insurance • Flexible work schedules • Generous Paid Time Off • 13 Paid Company holiday observances • Remote work opportunities • A casual dress work environment • Physical fitness reimbursement • Discounts on various events, travel, and dining • Additional compensation may include bonuses and equity

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