Senior Marketing Manager

🕒 vor 2 Monaten

🏖️ New Jersey, Maryland, +3 weitere Bundesländer – Remote

🏖️ New Jersey – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote

💵 $136.000 - $170.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

Jetzt Bewerben

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Fuze Health

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

☁️ SaaS

🤝 B2B

💊 Pharmazie

SaaS • B2B • Pharmaceuticals

Fuze Health ist ein technologiegestütztes Gesundheitsunternehmen, das integrierte Apothekenlösungen, klinische Dienstleistungen und datengestützte Software für Gesundheitsorganisationen, Kostenträger, Arbeitgeber und Partner in den Biowissenschaften anbietet. Durch seine digitale Apotheke FuzeRx, klinische Programme von Fuze Services und die Plattform Fuze Technologies bietet es API-gestützte Rezeptabwicklung, Telemedizin, Diagnostik und Genomik, Patientenansprache und Analysen, um den Zugang, die Therapietreue, die frühzeitige Identifizierung von Krankheiten und die Ergebnisse in großem Maßstab zu verbessern.

Beschreibung

• Develop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market share. • Crystalize our unique value proposition. • Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partner. • Partner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services division. • Act as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cycles. • Establish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivals. • Partner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprint. • Oversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. • Lead research efforts to understand buyer personas and intent. • Establish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipeline. • Serve as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovation.

🎯 Anforderungen

• 10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital health. • Proven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences). • Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer action. • Commercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocity. • Change Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identity. • Exceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organization. • Adaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launch. • Leadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environment. • Industry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA). • Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferred.

🏖️ Vorteile

• dental, vision, and multiple group medical plans to choose from • a 401(k) retirement savings plan • group life insurance • (AD&D) insurance • flexible spending account (FSA) and health savings account (HSA) • commuter benefits • employer-paid short-term (STD) and long-term disability (LTD) insurance • additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program) • flexible vacation time • accrued paid sick time • 10 paid holidays • (2 floating holidays for full time non-exempt employees) • eight weeks of paid parental leave for eligible employees • additional paid weeks for the birthing parent • 4 weeks paid caregiver leave • a Lifestyle Spending Account allowance each month