Marketing Campaigns Manager

🕒 vor 2 Monaten

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $85.000 - $105.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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GenScript

WebsiteLinkedInAlle Stellen

5001 - 10000 Mitarbeiter

Gegründet 2002

🧬 Biotechnologie

⚕️ Krankenversicherung

🔬 Wissenschaft

Biotechnology • Healthcare Insurance • Science

GenScript ist ein führendes Biotechnologieunternehmen, das eine breite Palette von Gen-Synthese-, Proteinproduktion- und CRISPR-Gen-Editing-Dienstleistungen anbietet. Mit einem Engagement für qualitativ hochwertige und zuverlässige Lösungen bedient GenScript über 225. 100 Kunden weltweit und verfügt über ein umfangreiches Patentportfolio. Das Unternehmen verfolgt das Ziel, die Forschung und Entwicklung in den Lebenswissenschaften zu verbessern, indem es innovative Produkte und Dienstleistungen in Bereichen wie molekularer Biologie, Peptidsynthese und Antikörperentwicklung bereitstellt.

Beschreibung

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns. • Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods. • Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies. • Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points. • Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials. • Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions. • Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

🎯 Anforderungen

• Bachelor’s degree or above, major is not limited. • 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution. • Educational background or work experience in biomedical/biotechnology industry is preferred. • Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies. • Experience in planning and implementing large-scale online/offline activities is preferred. • Strong market insight, analytical ability and strategic thinking. • Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness. • Ability to juggle multiple objectives, projects and tasks and deliver within deadlines. • Fluent spoken English, excellent reading and writing skills are required.