Campaign Marketing Manager

🕒 vor 26 Tagen

🎸 Tennessee – Remote

infoinfo

💵 $70.000 - $95.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Built

Built

201 - 500 Mitarbeiter

🏗️ Bauwesen

💼 Beratung

📦 Logistik

Construction • Consulting • Logistics

Built ist ein Unternehmen, das sich auf die Bereitstellung einer Cloud-Plattform für Baufinanzierung und Projektmanagement spezialisiert hat. Ihre Dienstleistungen umfassen die Verwaltung von Baukrediten, das Management von Vermögenswerten und Portfolios, Projektfinanzen und Zahlungsmanagement. Built rationalisiert die Verwaltung von Baukrediten mit Tools für das Abruf- und Budgetmanagement, Bauinspektionen und Risikominderung. Die Plattform integriert sich mit QuickBooks® Online, um Budgets, Rechnungen, Compliance-Tracking und Zahlungen zu verwalten und so Effizienz und Genauigkeit in Bauprojekten zu fördern. Mit einem Fokus auf Zentralisierung und verbesserte Workflows bedient Built Kreditgeber, Auftragnehmer und Immobilienprofis und zielt darauf ab, das Management der Baufinanzierung zu verbessern.

Beschreibung

• Translate business strategy, customer needs, and growth goals into a focused campaign roadmap • Identify high-value audiences, use cases, buying moments, and growth opportunities • Build campaign briefs defining audience, objective, insight, messaging, creative direction, channels, offers, and success measures • Set campaign success measures, including qualified pipeline, engagement, adoption, and expansion indicators • Create integrated campaign concepts for Owners, Developers, and General Contractors • Develop messaging and content direction addressing customer pain points, outcomes, and in-market intent • Unify paid, owned, field, sales, and customer touchpoints into cohesive campaigns • Partner with Creative, Content, Growth, GTM Engineering, Events and ABM, Communications, Enablement, Sales, Product, and central marketing teams • Align priority segments, accounts, and campaign goals with pipeline plans • Build audiences, activate campaigns, test hypotheses, and optimize performance with GTM Engineers • Enable customer-facing teams to carry campaign stories into customer conversations and adoption motions • Test and improve audience, message, creative, offer, and channel mix using performance results • Monitor market, target accounts, customer conversations, competitive landscape, product releases, and intent signals • Establish a campaign roadmap, launch integrated campaigns, build repeatable optimization processes, and contribute to pipeline, product adoption, and expansion goals

🎯 Anforderungen

• 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles • Demonstrated ability to build and execute multi-channel campaigns that drive measurable business results • Strong creative instincts and ability to turn customer insight into clear campaign ideas, messaging, and content direction • Comfort using performance data to evaluate campaign results, diagnose what is working, and recommend clear next steps • Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams • Strong project management skills and ability to bring multiple contributors together around a clear plan • Experience in construction, real estate, financial services, or vertical SaaS is a plus

🏖️ Vorteile

• Equity in the form of stock options • Market-current medical, dental and vision coverage • Unlimited PTO policy / uncapped vacation [US ONLY] • Competitive benefits • Learning Grant program for ongoing professional development • 401k with match and expedited vesting [US ONLY] • Company gatherings, such as Connect Week • Reasonable accommodations for qualified individuals with disabilities

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