Manager, Email & SMS Marketing

🕒 vor 26 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Lifeway Christian Resources

Lifeway Christian Resources

1001 - 5000 Mitarbeiter

Gegründet 1891

💼 Beratung

🏥 Gesundheitswesen

📦 Logistik

Consulting • Healthcare • Logistics

Lifeway Christian Resources ist ein führender Anbieter von christlichen Ressourcen, einschließlich Bibeln, Büchern, Kirchenausstattung und digitalen Medien, die auf die Bedürfnisse von Gemeinden zugeschnitten sind. Mit einer breiten Auswahl an Bibelstudien, Unterrichtsmaterialien und Gottesdienstressourcen, die speziell für Kirchen, Familien und Einzelpersonen entwickelt wurden, unterstützen sie die Mission der Kirche, Jüngerschaft und Gemeinschaftsengagement zu fördern.

Beschreibung

• Manage and mentor a team of Email and SMS Marketing Strategists and Specialists • Develop and implement comprehensive email and SMS marketing strategies aligned with Lifeway’s goals • Oversee campaign creation and deployment using Salesforce Marketing Cloud, Attentive, and similar platforms • Design advanced audience segmentation strategies for personalized messaging • Track and analyze KPIs to improve campaign performance • Ensure compliance with CAN-SPAM, GDPR, and TCPA • Collaborate with content, design, IT, and marketing teams • Optimize workflows, templates, and automation for timely, high-quality campaigns • Explore innovative trends, tools, and techniques to improve engagement and retention • Live out Lifeway’s mission and values and demonstrate commitment to Kingdom work • Travel to Nashville 2–4 times per year for team gatherings

🎯 Anforderungen

• Bachelor’s degree in Marketing, Communications, or a related field, required • 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation • 3+ years of experience leading a marketing team, including hiring, coaching, and performance management • Strong proficiency in HTML, CSS, and dynamic content creation • Strong proficiency in data analysis and reporting • Expertise in audience segmentation, list management, and email/SMS marketing regulations including CAN-SPAM, GDPR, and TCPA • Strong project management and cross-functional collaboration skills • Excellent written and verbal communication skills, including experience presenting to senior-level executives • Actively involved in an evangelical Christian church • Knowledge of JavaScript, PHP, SQL, and marketing automation platforms preferred • Experience with advanced analytics and direct mail integration preferred • Familiarity with standard internet and email technologies and protocols preferred

🏖️ Vorteile

• Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • Travel provided for key team gatherings for remote-based team members • Healthcare benefits • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and paternity leave • Adoption assistance • Mission trip time • Occasional travel to Nashville for in-person team gatherings

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