Senior Display Media Strategist

🕒 vor 1 Monat

🏄 California, Colorado, +25 weitere Bundesländer – Remote

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💵 $99.000 - $134.000 / Jahr

⏰ Vollzeit

🟠 Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Global Overview

51 - 200 Mitarbeiter

📣 Marketing

🛍️ eCommerce

👥 B2C

Marketing • eCommerce • B2C

Global Overview ist eine Full-Service-Agentur, die sich auf die Unterstützung von Amazon-Geschäften spezialisiert hat. Gegründet im Jahr 2008, konzentriert sie sich darauf, Marken zu helfen, langfristigen Erfolg auf Amazon und anderen E-Commerce-Plattformen zu erreichen, indem sie die Rentabilität steigert, den Marktanteil erhöht und den Markenwert aufbaut. Die Dienstleistungen des Unternehmens umfassen Werbestrategien, die für Amazon und andere E-Commerce-Kanäle maßgeschneidert sind, den Aufbau grundlegender Partnerschaften und die Anpassung von Strategien, die Technologie und persönlichen Kontakt kombinieren. Global Overview ist weltweit tätig mit Standorten in Minneapolis, Seattle und London.

Beschreibung

• Align with account teams on Amazon initiatives while presenting digital advertising solutions for strategic vendors • Develop and execute complex programmatic advertising strategies to achieve campaign objectives and recommend growth solutions • Create and manage complex campaigns, including ad creative, targeting, bidding, budget pacing, and optimization • Analyze campaign performance data, create custom reports, identify trends, uncover insights, and make data-driven optimizations • Provide campaign performance reports and present insights and recommendations to clients or internal stakeholders • Manage client and partner relationships and collaborate with sales, creative, product, marketing, retail, operations, and manufacturing teams • Develop comprehensive advertising strategies aligned with business goals and revenue growth • Train and mentor junior team members • Use, manage, and optimize display advertising products and proprietary tools to grow brand awareness, drive traffic, and increase sales • Stay current with Amazon DSP platform features and identify opportunities to expand advertising reach • Produce recurring digital advertising reports and identify optimization insights to accelerate growth • Develop upsell recommendations beyond individual campaigns and contribute to future plans • Act as a strategic partner for customers, developing solutions and prioritizing initiatives • Manage complex escalations across multiple business units • Participate in pod structures to execute marketing and brand development strategies • Maximize the efficiency and effectiveness of programmatic advertising campaigns on Amazon's DSP platform • Complete ad hoc projects as assigned

🎯 Anforderungen

• Lead with consultative approach to grow existing and new businesses • Demonstrated experience leading client relationships • Strong background in advertising and media planning • Digital marketing, search engine marketing, programmatic advertising, and social media experience • Excellent written, oral and interpersonal communication skills • Proficiency with Amazon tools, including the Amazon Advertising suite of solutions • Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint • Ability to analyze large data sets and identify trends to inform the business • Strategic Thinker • Post-secondary education or equivalent experience • 5+ Years of experience with Amazon DSP • Utilization of Trade Desk, Facebook Ads, Google Display Network or other demand side platform highly preferred • Travel up to 20% • Candidates must reside in one of: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, or WI • Sponsorship unavailable for this role

🏖️ Vorteile

• Medical • Dental • Vision • Bonus • PTO • 401K

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