HCP Personal Marketing Lead – Movement Disorders

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🔥 vor 23 Stunden

🇺🇸 Vereinigte Staaten – Remote

💵 $190.000 - $214.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Praxis

Praxis

11 - 50 Mitarbeiter

Gegründet 2002

🏥 Gesundheitswesen

💼 Beratung

📦 Logistik

Healthcare • Consulting • Logistics

Praxis ist ein Unternehmen, das sich darauf spezialisiert hat, Patienten mit bedeutenden Möglichkeiten in klinischen Studien zu verbinden. Mit dem Schwerpunkt auf maßgeschneiderten Rekrutierungsprogrammen nutzt Praxis eine Vielzahl spezialisierter Werkzeuge und umfangreiche Erfahrung in verschiedenen therapeutischen Bereichen, um sicherzustellen, dass sie weltweit die richtigen Patienten erreichen. Das 2002 gegründete Unternehmen legt großen Wert auf die Einbindung von Patienten und nutzt ausgeklügelte Datenanalysen, um die Patientenerfahrung in der klinischen Forschung zu verbessern.

Beschreibung

• Own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives supporting Praxis' movement disorders program. • Translate brand strategy, customer insights, and clinical evidence into compliant promotional tools and HCP engagement experiences. • Lead HCP personal promotion strategy and field promotional initiatives. • Develop and optimize sales resources, clinical data presentations, objection-handling tools, and other field materials. • Lead HCP speaker programming, including bureau planning, speaker identification and onboarding, training, program execution, and speaker readiness. • Partner with Sales and Sales Training on launch readiness, field execution, brand messaging, and feedback-driven promotional priorities. • Translate complex clinical and scientific information into customer-relevant messaging with Medical Affairs, Legal, Regulatory, and Compliance. • Lead agency and vendor partners, managing expectations, budgets, timelines, and execution quality. • Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data.

🎯 Anforderungen

• Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred. • Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming. • Demonstrated large-market pharmaceutical marketing experience required, including experience supporting broad HCP audiences and field-based promotional execution at scale. • Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements. • Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines. • Strategic, analytical, and hands-on approach, with strong judgment, ownership, and the ability to navigate ambiguity and drive results in a fast-paced environment. • Position requires flexibility and willingness to travel as needed. • Comfort with screen work, basic hand coordination, focus, clear communication, and regular use of computer, devices, or office equipment.

🏖️ Vorteile

• 99% of the premium paid for medical, dental and vision plans • Company-paid life insurance • AD&D benefits • Disability benefits • Voluntary plans to personalize coverage • Dollar-for-dollar 401(k) matching up to 6% on eligible contributions • Long-term stock incentives • ESPP • Discretionary quarterly bonus • Extremely flexible wellness benefit • Generous PTO • Paid holidays • Company-wide shutdowns

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