Senior Product Owner – GDM

🕒 vor 2 Monaten

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Gray Media

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1897

📱 Medien

👥 B2C

Media • B2C

Gray Media ist ein in den USA ansässiges Rundfunk- und Digitalmedienunternehmen, das ein Portfolio von Fernseh- und Digitalmarken besitzt und betreibt. Zu seinen Geschäftsbereichen und Divisionen gehören lokale Nachrichten- und Sportnetzwerke (Gray Sports Networks, Raycom Sports), digitales Publishing (Gray Digital Media, InvestigateTV, Live Assembly), Produktionsstudios (PowerNation Studios), eine Lebensmittel-/Medienmarke (Tupelo Honey) sowie Partnerschaften mit Telemundo. Das Unternehmen bietet Werbemöglichkeiten, Investor Relations und gemeinschaftsorientiertes lokales Storytelling über Rundfunk- und Online-Plattformen.

Beschreibung

• Define and maintain a clear vision and roadmap for digital sales aligned with corporate digital strategy and revenue priorities. • Partner with Sales, Ad Operations, and Digital Development to translate goals—such as revenue growth, yield optimization, sponsorship packaging, and first-party data enablement—into actionable initiatives. • Identify workflow gaps across the sales lifecycle (pitch → proposal → trafficking →delivery → reporting) and drive scalable improvements. • Evaluate and incorporate emerging capabilities (e.g., audience targeting, identity solutions, clean rooms, predictive forecasting, automation) to improve sales outcomes and advertiser performance. • Collaborate with the Sr. Director, Product & Program Management, and Digital Technology leadership to define strategic milestones and coordinate dependencies across the broader product portfolio. • Own the product backlog and roadmap for sales-related initiatives, ensuring prioritization reflects business impact, customer needs, and technical feasibility. • Write detailed epics, user stories, and acceptance criteria to clearly communicate intent and value to engineering teams and stakeholders. • Lead sprint planning, backlog refinement, and release coordination across teams supporting ad tech, data, and digital platforms. • Partner with QA and DevOps to support stable releases, platform reliability, and consistent implementation across brands and markets. • Ensure delivered solutions are scalable across stations, reduce manual work, and improve speed-to-revenue. • Act as the primary product liaison between Sales/RevOps/Ad Ops, design, engineering, data/analytics, and station stakeholders. • Facilitate alignment on priorities, tradeoffs, timelines, and success metrics—ensuring clarity across teams and reducing execution friction. • Communicate progress, risks, and outcomes through consistent updates, dashboards, and release documentation. • Support change management: training, enablement materials, rollout planning, and feedback loops to drive adoption by sales and station teams. • Define KPIs and success metrics in partnership with GDM Sales and Gray Leadership Evaluate performance trends and stakeholder input to recommend ongoing optimizations and refine roadmap priorities. • Strengthen monetization quality and consistency by collaborating on ad experience strategy and cross-platform integration (CTV, mobile, web, FAST).

🎯 Anforderungen

• 2-4 years of experience as a Product Owner, Product Manager, or similar role supporting digital products and cross-functional delivery. • Demonstrated experience partnering with Sales, Revenue Ops, Ad Ops, or Advertising stakeholders on revenue-related initiatives. • Strong working knowledge of Agile practices (Scrum, Kanban, or hybrid) and backlog management discipline. • Proven ability to translate business goals into clear requirements and deliver outcomes through technical teams. • Strong communication skills across technical and non-technical audiences, with comfort facilitating alignment and decisions. • Preferred: Experience in media, publishing, OTT/streaming, or ad-supported digital platforms. • Familiarity with ad monetization systems and concepts such as GAM, SSAI/DAI, programmatic, pacing, targeting, measurement, and brand safety. • Knowledge of cloud and data ecosystem concepts (e.g., AWS/GCP, data pipelines, identity, first-party data strategy). • Experience with Jira/Confluence, analytics tools, and product discovery practices.

🏖️ Vorteile

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO