Founding Head of Marketing

🕒 vor 2 Monaten

🏄 California – Remote

infoinfo

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

🗣️🇺🇸🇬🇧 Englisch erforderlich

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GRIDSIGHT

11 - 50 Mitarbeiter

Gegründet 2020

💼 Beratung

📦 Logistik

⚡ Energie

Consulting • Logistics • Energy

GRIDSIGHT ist ein Unternehmen, das fortschrittliche Analysen und Datenlösungen zur Optimierung von Energienetzen bietet, mit einem besonderen Fokus auf verteilte Energieressourcen (DER) und die Leistung von Niederspannungsnetzen. Das Unternehmen bietet Funktionen wie Echtzeit-Analysen, automatische Berichte, KI-Datenvorhersagen und dynamische Betriebsrahmen, um Branchenführern zu helfen, die Netzsichtbarkeit und -leistung zu verbessern. Ihre Werkzeuge sind darauf ausgelegt, die Genauigkeit von Netzdaten zu steigern, Spannungs- und thermische Beschränkungen zu verwalten und die Hosting-Kapazität von DER zu maximieren. Die Lösungen von GRIDSIGHT sind darauf zugeschnitten, Ingenieur-, Marketing- und Design-Teams zu befähigen, den Betrieb von Energienetzen effizient durch datengesteuerte Einblicke zu managen. Ihre Technologie erleichtert die proaktive Identifizierung von Netzproblemen und die Überprüfung der installierten Kapazität, um die Einhaltung von Vorschriften und die Betriebseffizienz sicherzustellen.

Beschreibung

• Own and build Gridsight’s marketing function • Define the marketing strategy, roadmap, goals, KPIs, measurement systems, resource plan, budget, operating model, team, and capabilities • Build AI-enabled workflows and reusable systems to improve marketing quality, speed, and leverage • Set positioning, messaging architecture, value propositions, category narrative, and competitive framing • Translate complex technical capabilities into clear outcomes for utility executives, engineers, planners, operators, customer teams, and procurement stakeholders • Build buyer- and use-case-specific narratives, sales plays, business cases, presentations, and enablement materials • Lead marketing execution for launches and important market moments • Stay close to active opportunities and develop targeted narratives, proof, or tools to help progress them • Define and build an account-based growth strategy across acquisition, expansion, and advocacy • Partner with Commercial leadership to define ICPs, priority segments, account tiers, buying groups, and account-based plays • Build tailored programs for strategic utilities and repeatable account-based plays for high-fit accounts • Engage priority buying group members through content, executive engagement, customer evidence, events, partners, and coordinated sales activity • Partner with Customer Success to deepen engagement, identify stakeholders and use cases, and create expansion narratives • Use account research and AI-enabled analysis to improve relevance and stakeholder engagement • Measure Marketing’s contribution to stakeholder engagement, executive access, opportunity progression, customer expansion, and advocacy • Define content and market-credibility strategy • Turn customer outcomes and deployment insights into case studies, executive narratives, sales evidence, event content, and market education • Build content programs around utility buyer questions, market shifts, and operational challenges • Shape Gridsight’s executive voice and differentiated market viewpoints • Structure and distribute content across traditional search, AI-powered discovery, industry channels, and strategic-account engagement • Build a community of utility leaders and practitioners through executive roundtables, customer forums, events, and curated programs • Create customer advocacy opportunities through events, webinars, podcasts, case studies, and industry communities • Strengthen Gridsight’s credibility and build a network of advocates across the utility ecosystem

🎯 Anforderungen

• 10+ years of B2B marketing experience • Meaningful experience in enterprise product marketing, account-based marketing, or a closely related role • Experience building a marketing function, or a substantial part of one, in an early-stage or rapidly growing company • Deep product marketing expertise, including positioning, messaging, sales enablement, customer research, content marketing, and product launches • Experience supporting large, multi-stakeholder enterprise deals with long sales and procurement cycles • Experience building account-based programs with Sales and Customer Success across acquisition, expansion, and advocacy • Experience turning customer outcomes into credible proof, references, stories, and commercial assets • Experience building customer advocacy, community, or ecosystem programs • Strong writing, narrative-development, and executive communication skills • Experience setting marketing strategy, allocating resources, and balancing near-term commercial priorities with longer-term market-building investments • Ability to prioritize competing needs and independently take high-quality work from insight through execution • AI-forward mindset and practical experience using AI for research, content creation, account intelligence, personalization, analysis, or marketing operations • Judgment to determine where AI creates meaningful leverage and where human expertise, customer context, and careful review remain essential • Demonstrated experience building, leading, and developing high-performing teams and managing external partners • Strong judgment, low ego, and ability to work directly with founders, commercial leaders, customers, and technical teams • Experience in energy, utilities, grid technology, climate technology, infrastructure software, or another complex enterprise category is valuable, but not essential

🏖️ Vorteile

• Ownership of marketing strategy, budget, and execution • Opportunity to build the marketing organization from the ground up • Direct collaboration with founders and leaders across Commercial, Product, Customer, and Engineering • Significant ownership and responsibility in shaping go-to-market strategy • Opportunity to help define Gridsight’s leadership position in a critical, rapidly evolving market

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