Director of Marketing Performance

🕒 vor 2 Monaten

⚜️ Louisiana – Remote

⚜️ Louisiana – Remote

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

👻 Geisterscore 29%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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HOTWORX

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2017

🧘 Wellness

👥 B2C

Wellness • B2C

HOTWORX ist eine auf Mitgliedschaft basierende Fitness- und Wellness-Studiokette, die Wärme und Infrarotenergie mit geführten Übungen kombiniert, die über virtuelle Instruktoren vermittelt werden. Die Marke operiert als Franchise-Studio-Netzwerk mit über 800 Standorten weltweit, bietet Mitgliedschaften und kostenlose Probetrainings, fördert Franchise-Möglichkeiten und bietet Dienste zur Standortermittlung und Anmeldung an.

Beschreibung

• Execute and optimize performance marketing strategies for qualified lead generation, membership growth, member retention, and systemwide performance • Collaborate with the Vice President of Franchise Performance Marketing on paid media, email, SMS, grassroots, and other lead-generation channels • Manage daily performance and accountability of paid media agencies, marketing vendors, and the approved SEO agency partner • Monitor Meta, Google, CTV, SEO, organic search, website, and landing-page performance • Analyze lead volume, cost per lead, advertising spend, lead quality, conversion performance, campaign pacing, attribution, and other KPIs • Identify underperforming studios, campaigns, markets, agencies, creative, and lead sources; develop optimization plans • Manage advertising budgets and campaign pacing • Support creative strategy using performance data, testing results, and market insights • Review campaign materials and perform quality assurance across paid media, email, SMS, landing pages, links, offers, dates, and disclaimers • Execute and optimize email and SMS marketing, including segmentation, testing, scheduling, deployment, reporting, and compliance • Develop and optimize member retention, engagement, re-engagement, and lifecycle marketing campaigns • Collaborate on franchisee-facing retention tools, resources, campaigns, and marketing solutions • Develop dashboards, scorecards, recurring reports, actionable recommendations, and training resources • Support major HOTWORX brand and marketing initiatives, events, conventions, photoshoots, and competitions • Collaborate with Marketing, Creative, Operations, IT, franchise support teams, and external agency partners • Continuously improve campaign performance, agency accountability, lead generation, retention, reporting, workflows, and efficiency

🎯 Anforderungen

• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field preferred • 5+ years of experience in performance marketing, digital marketing, lead generation, or a related marketing role • Working knowledge of paid media platforms and strategies, including Meta, Google, and CTV advertising • Experience managing or working directly with digital marketing agencies, vendors, or external partners • Experience with email and SMS marketing, including campaign execution, testing, performance analysis, and optimization • Strong analytical skills with the ability to interpret marketing data, identify trends and performance gaps, and translate findings into actionable recommendations • Working knowledge of SEO, website analytics, digital lead attribution, and marketing performance measurement • Strong project management, organization, prioritization, critical-thinking, and attention-to-detail skills • Strong written and verbal communication skills, including writing, editing, and proofreading • Ability to effectively collaborate with cross-functional teams and external agency partners in a fast-paced environment • Experience with CRM, marketing automation, email marketing, analytics, and related marketing technology platforms preferred • Franchise, fitness, membership-based business, or multi-location marketing experience is a plus but not required

🏖️ Vorteile

• Monthly Performance-Based Bonus Opportunity • 80% employer-paid medical, dental, and vision benefits for employee • 401(k) contributions and eligibility for Colonial Life opportunities • Corporate gym membership and corporate spa services • Flexible Time Off • Paid holidays • Training and support for success • Remote work / telecommuting 100% of the time

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