Marketing Manager

🕒 vor 4 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $65.000 - $77.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

👻 Geisterscore 0%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Lebenslauf hochladen

HarperCollins Publishers

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1817

👥 B2C

📱 Medien

🛍️ eCommerce

B2C • Media • eCommerce

HarperCollins Publishers ist ein führendes globales Verlagshaus, das sich dafür einsetzt, Autoren zu unterstützen und vielfältige Erzählungen zu liefern, die weltweit Anklang bei Lesern finden. Mit einer reichen Geschichte, die bis ins Jahr 1817 zurückreicht, bietet HarperCollins eine breite Palette von Büchern aus verschiedenen Genres, darunter Biografien, Kochbücher, Belletristik und Kinderliteratur. Das Unternehmen legt Wert auf die Förderung von Kreativität und Innovation in einer einladenden Unternehmenskultur und schafft Verbindungen zwischen Autoren, Mitarbeitern und der Gemeinschaft.

Beschreibung

• Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies • Coordinate product launches, seasonal campaigns, Online Bible Studies, subscriber initiatives, and promotions from kickoff through launch • Write, edit, proofread, and implement marketing copy across email, landing pages, websites, promotional assets, and subscriber communications • Perform quality assurance on customer-facing campaigns, including messaging, creative, offers, links, landing pages, and other campaign elements • Coordinate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners • Serve as day-to-day marketing contact for publishing teams and external partners • Coordinate campaign assets, product information, timelines, approvals, and deliverables • Communicate campaign status, deadlines, dependencies, and outstanding needs to stakeholders • Escalate risks and roadblocks as appropriate • Monitor and compile campaign, subscriber, engagement, and revenue performance using established KPIs and reporting frameworks • Prepare campaign reports and performance updates • Support campaign retrospectives by documenting results, learnings, customer feedback, and improvement opportunities • Maintain marketing calendars, project timelines, campaign documentation, and workflow tools • Coordinate content updates, merchandising, landing pages, platform enhancements, and testing with Product and Development teams • Support testing and optimization initiatives through implementation, quality assurance, and performance reporting

🎯 Anforderungen

• 3+ years of experience in marketing, eCommerce, communications, publicity, events, or a related field • Experience with consumer or content-based products preferred • A. in Marketing, Communications, English, Journalism, Ministry or Christian Studies • Solid understanding of marketing and consumer behavior principles • Familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices • Experience executing multi-channel marketing campaigns and coordinating deliverables across multiple teams and stakeholders • Working knowledge of the publishing industry preferred • Familiarity with Christian authors, publishers, ministries, and media preferred • Firm grasp of content marketing and/or eCommerce best practices • Knowledge of audience engagement, content marketing, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies • Exceptional written and verbal communication skills, including direct-response and customer-facing marketing copywriting and editing • Strong project management and organizational skills • Exceptional attention to detail and ability to manage multiple projects, deadlines, and competing priorities • Ability to work effectively across teams and manage stakeholder relationships • Ability to proactively follow through on deliverables • Comfort working with marketing performance data and compiling, interpreting, and communicating campaign, sales, and customer engagement results • Strong digital aptitude and ability to learn and work within marketing, eCommerce, content management, and project management platforms • Proficiency with Microsoft Office • Experience with Google Analytics, Airtable or similar project management tools, and Canva, Photoshop, or Adobe Creative Suite is a plus • Highly collaborative, proactive, dependable, flexible, adaptable, curious, and willing to learn • Passion for published resources that help people grow in and apply their faith • Cover letters are strongly preferred

🏖️ Vorteile

• Comprehensive and highly competitive benefits package • Physical health benefits • Retirement and savings benefits • Caregiving benefits • Emotional wellbeing benefits • Transportation benefits • Elective benefits selectable to fit employees' needs and personal situations • Reasonable accommodation for qualified individuals with disabilities