Senior Manager, Marketing Analytics, Insights

🕒 vor 28 Tagen

🏄 California – Remote

🏄 California – Remote

💵 $135.000 - $165.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

👻 Geisterscore 4%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Hi-Altitude Brands

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

🏥 Gesundheitswesen

🍽️ Lebensmittel & Getränke

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands ist ein in Los Angeles ansässiges Markenstudio, das Wellness- und Lifestyle-Konsumgütermarken kreiert, launcht und skaliert. Das Unternehmen verbindet kreative Strategie, Produktentwicklung, Lieferkette und Betrieb sowie Performance-Marketing, um zweckorientierte Direktvertriebsmarken aufzubauen. Zum Portfolio gehört Stonehenge Health, eine wissenschaftlich fundierte Nahrungsergänzungsmittelmarke. Hi-Altitude legt Wert auf Design, Inhalt und Medien, um Wachstum zu fördern und Marken bei der Weiterentwicklung zu unterstützen.

Beschreibung

• Own MMM, MTA, and incrementality testing across the marketing funnel • Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms • Evaluate channel efficiency and recommend marketing investment priorities • Apply subscription and DTC economics to marketing decisions • Support A/B test design and analysis across CRM and marketing channels • Build and maintain executive dashboards across marketing and customer performance • Translate complex, multi-source data into clear, actionable insights • Partner with the Chief Retention Officer and marketing leadership on data-driven decision-making • Build churn, LTV, profitability, and sensitivity models • Develop models evaluating the long-term financial impact of tests and business decisions • Use analysis and modeling to inform go/no-go recommendations • Evaluate and help select the next BI/analytics platform, including AI-augmented capabilities • Lead the transition from Power BI to the selected platform, including report migration and stakeholder adoption • Map and document data sources, definitions, dependencies, and gaps • Establish data quality, governance, and metric standards • Manage data connections and ETL processes as needed • Report to the Chief Retention Officer and serve as the analytics subject-matter expert

🎯 Anforderungen

• 7+ years in analytics, marketing analytics, or a related quantitative field • Experience with subscription-based or recurring-revenue business models, ideally within DTC/e-commerce • Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field • Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV • Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting model outputs • Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms • Strong statistical modeling skills, including churn, LTV, and profitability modeling • Expert SQL and strong Python skills for transformation, automation, and modeling • Experience designing and interpreting A/B tests and causal inference • Hands-on experience with Power BI or similar BI platforms and migrating to new technologies • Proven ability to turn analysis into clear business recommendations and challenge assumptions when warranted • Strong communication skills with experience presenting to CEO/COO-level audiences • Ability to work independently, prioritize competing demands, and manage long-term projects • Nice to have: Experience in a DTC + Amazon hybrid business, particularly measuring cross-channel halo effects • Nice to have: Experience with health & wellness or supplements • Nice to have: Experience evaluating or migrating BI platforms such as Domo, Sigma, Looker, or Tableau • Nice to have: Familiarity with AI-driven analytics and decisioning tools, including natural-language reporting, Hightouch, Braze, or similar • Nice to have: Experience with dbt, Airflow, or similar data pipeline tools • Nice to have: Prior experience managing or mentoring junior analysts

🏖️ Vorteile

• Flexible time off + 9 annual company holidays • Birthday as a paid vacation day • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation • Matching Charitable Contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee Recognition and Rewards Program • Pet insurance • Employee Product Samples and Discounts • Professional Development Fund • Free Calm App Subscription