Email + SMS Strategist, Account Manager, Lifecycle, Retention, CRM

🕒 vor 7 Monaten

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Homestead Studio

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11 - 50 Mitarbeiter

🤝 B2B

B2B • Marketing

Homestead Studio ist eine Wachstumsmarketingagentur, die sich auf die Akquisition und Bindung von Verbrauchermarken spezialisiert hat. Die Agentur bietet bezahlte Social-Media-Werbung, bezahlte Suchanzeigen, E-Mail- und SMS-Pflege, Landingpage-Optimierung und Web/UI-Dienstleistungen an, die darauf abzielen, rentable Erstkaufsabschlüsse und langfristigen Kundenwert zu fördern. Homestead positioniert sich als engagierter Partner und Berater für E-Commerce- und DTC-Marken, die nach messbarem, nachhaltigem Wachstum streben.

Beschreibung

• Serve as the primary point of contact and relationship manager for assigned client accounts • Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment • Ability to assist with logic for email + SMS campaigns and automation • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc. • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations • Work closely with the creative team to identify trends, share learnings, and recommend new strategies • Project coordination for new email triggers, transactional emails, and special projects • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

🎯 Anforderungen

• Preference for bachelor’s degree • At least two years of experience in email marketing • At least one year of experience managing Email + SMS accounts and providing strategy • Hands-on experience with Klaviyo / Postscript / Attentive • Experience segmenting email and SMS lists • Client relationship management experience • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams • Excellent communication and analytical skills • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams

🏖️ Vorteile

• Health, Dental & Vision (fully covered by Homestead) • 401K matching available • 15 Days PTO (prorated based on start date), plus 11+ paid holidays • Wellness credit benefits • Diverse and forward-thinking environment • Exciting career growth opportunities • A company culture that values freedom, responsibility, and impact-driven work