Marketing Specialist, New Logo Acquisition

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Granum

WebsiteLinkedInAlle Stellen

1 - 10 Mitarbeiter

Gegründet 2023

🔌 API

👥 B2C

☁️ SaaS

API • B2C • SaaS

Granum ist ein Online-Dienst für das Hosting und Teilen von Bildern, der es Nutzern ermöglicht, Bilder und Alben hochzuladen, zu organisieren und einzubinden. Er unterstützt Drag-and-Drop-Uploads, direkte Bildlinks, BBCode/HTML-Einbettungscodes, konfigurierbare Auto-Delete-Timer sowie ein Freemium/Pro-Abonnement mit höheren Limits und API-Zugang. Die Plattform betont einfaches Teilen, mehrsprachige Unterstützung und einfache Kontoverwaltung mit Datenschutzkontrollen und Nutzungsbedingungen.

Beschreibung

• Build, test, and deploy targeted email campaigns in support of new logo acquisition • Support direct mail and gifting initiatives that complement outreach and nurture motions for high‑value prospects • Set up, test, and execute webinars, partnering closely with stakeholders • Champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance • Partner with our events and partnerships team to execute campaign support for field marketing endeavors • Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience • Publish and promote marketing assets that support new logo acquisition campaigns • Monitor key email and campaign performance metrics and recommend test plans to continuously improve results • Document and share experiment results and learnings to help uplevel acquisition performance

🎯 Anforderungen

• 2–4 years of experience in a marketing role; B2B SaaS or demand generation experience is a major asset • Demonstrated experience supporting demand generation campaigns that generate qualified leads, build pipeline, and drive new customer acquisition • Proven email marketing expertise, including building and launching campaigns, list segmentation, A/B testing, and performance analysis • Strong content creation skills, with the ability to write clear, concise, on‑brand copy for email and landing pages tailored to prospect audiences • Excellent organizational and time management skills, with the ability to manage multiple campaigns, testing roadmaps, and deadlines effectively • Tech‑savvy marketer comfortable with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce), and webinar platforms (Zoom) • A collaborative team player with strong communication and interpersonal skills.

🏖️ Vorteile

• Comprehensive medical, dental, and vision coverage with multiple plan options • HSA/FSA accounts, disability and life insurance, and more • Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage • 401(k) matching for U.S. employees and RRSP matching for those in Canada • Tailored career development conversations and support for tools, courses, and resources • Unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1