Director of Commercial Marketing

🔥 vor 12 Stunden

🏈 Alabama, Alaska, +35 weitere Bundesländer – Remote

infoinfo

💵 $155.000 - $165.000 / Jahr

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of iFIT

iFIT

1001 - 5000 Mitarbeiter

Gegründet 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 €200.000.000 Private Equity Round - iFit im 2019-12

Wellness • SaaS • Hardware

iFIT ist ein vernetztes Fitnessunternehmen, das interaktive Workouts, personalisierte Trainingsinhalte und eine abonnierte Fitnessplattform bietet, die in Trainingsgeräte integriert ist. iFIT veröffentlicht On-Demand- und Live-Kurse (Globale Workouts, Progressive Serien), bietet mobile Apps für iOS und Android und unterstützt Geräte Marken wie NordicTrack und ProForm. Das Unternehmen betreibt ein Mitgliederzentrum, Kundenservice (Live-Chat und Textnachrichten), Bestellverfolgung und Ressourcen für Mitgliedschaften, Fehlersuche, Montage und Reparatur.

Beschreibung

• Build and lead marketing for iFIT’s commercial business across the Freemotion, NordicTrack and iFIT brands • Support sales motions serving gym chains, institutions, luxury hotels, resorts, wellness businesses, Pilates studios and connected subscription buyers • Tie marketing priorities to commercial revenue, pipeline and budget • Build hospitality marketing programs, flagship installations, case studies, design-trade presence and experiential events • Own Freemotion positioning, standards and reputation with commercial buyers • Set NordicTrack’s commercial go-to-market within brand standards • Create sales toolkits, segment messaging, brochures, spec sheets, proposal templates, ROI tools, battlecards and onboarding materials • Build case studies, testimonials, reference-customer and co-marketing programs • Run customer advisory and referral programs • Partner on website lead capture, conversion, paid media, lead generation and account-based campaigns • Establish studio-founder lead-generation pilots and scale effective channels • Own trade show and commercial event strategy and content • Manage agency partners, including social media and trade PR • Lead and develop the team, set AI-enabled production workflows and manage vendors • Own the commercial marketing budget and report results to marketing and commercial leadership

🎯 Anforderungen

• Bachelor's degree in Marketing, Business or a related field • 8+ years in marketing, including 4+ years in B2B or commercial marketing for physical products • Track record partnering with a quota-carrying sales organization, with measurable pipeline or revenue impact • 3+ years marketing to hospitality buyers, with a track record of helping win business in the segment • Experience supporting more than one sales motion • Working knowledge of digital lead generation, including landing pages, nurture, paid media and cost per lead • Experience testing new channels or running customer discovery • Demonstrated use of AI tools in marketing production, including quality, accuracy and brand-consistency workflows • Hands-on experience with CRM and marketing automation platforms • Experience planning trade shows and experiential events • Hands-on ability to build sales materials, write copy, and brief and direct designers and agencies • Experience managing people, agencies and a budget • Willingness to travel up to 20%, including internationally • Authorized to work in the United States without sponsorship

🏖️ Vorteile

• Opportunity to work remotely anywhere in the United States • Travel up to 20%, including internationally • At-will employment

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