Director, Analytics

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Inizio Evoke

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1001 - 5000 Mitarbeiter

🤝 B2B

💊 Pharmazie

🧬 Biotechnologie

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke ist eine globale Marketing- und Kommunikationseinheit innerhalb der Inizio-Gruppe, die datengetriebene, kreative und omnichannel Marketing- und Kommunikationsdienstleistungen für Kunden im Gesundheits- und Lebenswissenschaftsbereich bietet. Sie unterstützt die Kommerzialisierung, Produkteinführungen, Kongresserlebnisse und Transformationsinitiativen, indem sie Marketingexpertise mit wissenschaftlichem Verständnis und KI-gestützter Technologie kombiniert, um Wachstum und Engagement für Pharma- und Biotechnologieunternehmen zu fördern.

Beschreibung

• Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities. • Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight. • Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels. • Lead analytics strategy in new business pitches and RFPs. • Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives. • Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage. • Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs. • Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation. • Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations. • Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments. • Familiarity with SQL and Python and/or R to interrogate complex datasets and validate modeling approaches. • Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership. • Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking. • Establish best practices, and scalable frameworks to improve the analytics discipline across the organization. • Promote a culture of curiosity, accountability, and progress. • Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies. • Ensure Evoke remains at the forefront of healthcare marketing science and performance measurement development.

🎯 Anforderungen

• 7+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and healthcare industry exposure. • Demonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred). • Deep commercial experience in pharmaceutical, biotech, or medical device marketing. • Understanding of patient and healthcare provider behavior and healthcare data ecosystems. • Experience working with healthcare and clinical data providers (e.g., Crossix, Komodo, IQVIA, or comparable). • Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling. • Proficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking). • Willingness to travel as needed.

🏖️ Vorteile

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities