Director, Omnichannel Strategy

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🕒 vor 3 Monaten

🗽 New York – Remote

🗽 New York – Remote

💵 $150.000 - $160.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

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Inizio Evoke

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

🤝 B2B

💊 Pharmazie

🧬 Biotechnologie

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke ist eine globale Marketing- und Kommunikationseinheit innerhalb der Inizio-Gruppe, die datengetriebene, kreative und omnichannel Marketing- und Kommunikationsdienstleistungen für Kunden im Gesundheits- und Lebenswissenschaftsbereich bietet. Sie unterstützt die Kommerzialisierung, Produkteinführungen, Kongresserlebnisse und Transformationsinitiativen, indem sie Marketingexpertise mit wissenschaftlichem Verständnis und KI-gestützter Technologie kombiniert, um Wachstum und Engagement für Pharma- und Biotechnologieunternehmen zu fördern.

Beschreibung

• Bring deep omnichannel experience across patient and HCP audiences, strong fluency in media and channel capabilities, a sharp understanding of content strategy, and a data-first mindset • Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences • Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life • Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan • Collaborate with the Analytics team to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations • Partner with account and brand strategy teams to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging • Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges • Bring new innovative thinking to clients that propel their businesses forward • Supporting business development from assisting in proposal development and new business pitches • Keep current on omnichannel best practices; trends, channels, technologies, and partners —both within and outside of healthcare

🎯 Anforderungen

• 6+ years of agency experience with a foundation in healthcare/pharmaceutical marketing • 4+ years in a digital, engagement, or omnichannel strategy role • Experience marketing to patients/consumers and healthcare professionals • Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics • Can manage client relationships and navigate multi-stakeholder environments • Hands-on experience with agency new business efforts, including proposal writing and pitching • Proficient in creating impactful presentations

🏖️ Vorteile

• medical • dental • 401(k) • tuition reimbursement • flexible time off