Manager, Customer Marketing – K-12

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $75.000 - $115.000 / Jahr

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Instructure

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

📚 Bildung

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure im 2024-07

Education • SaaS • B2B

Instructure ist ein Unternehmen für Bildungstechnologie, das cloudbasierte Lern- und Bewertungsplattformen entwickelt, am bekanntesten ist es für das Canvas LMS. Es bietet ein integriertes Ökosystem von SaaS-Produkten und -Diensten – einschließlich Lernmanagement, standardisierte Bewertung (Mastery), Beglaubigung und Aufzeichnungen (Parchment), Analyse und Werkzeuge für K–12, höhere Bildung sowie Unternehmens-/Regierungsschulungen. Instructure legt den Fokus auf studentischen Erfolg, Partnerintegrationen und skalierbare Lösungen für Institutionen und Organisationen, um Lernen bereitzustellen, zu bewerten und zu zertifizieren.

Beschreibung

• Drive adoption and customer value • Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base. • Strengthen retention • Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams. • Develop scalable customer programs • Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message. • Partner on expansion strategy • Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities. • Run integrated campaigns (digital + field + events) • Execute campaigns that combine digital marketing with customer events, webinars, and field programs to increase engagement and product adoption. • Turn insights into action • Use customer data, product usage signals, and campaign performance to continuously refine programs and improve outcomes. • Align cross-functional teams • Work closely with Customer Success, Sales, Renewals, Community, and Marketing to ensure a consistent and effective customer experience. • Measure impact • Track and report on key metrics like product adoption, engagement, retention, and campaign performance.

🎯 Anforderungen

• 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS • Strong track record driving adoption, engagement, and retention • Experience building and scaling customer lifecycle programs • Ability to partner cross-functionally with Customer Success, Sales, and Marketing • Experience supporting (not necessarily owning) expansion or cross-sell motions • Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.) • Analytical mindset—you use data to guide decisions and improve performance • Strong communication skills and ability to influence without direct ownership

🏖️ Vorteile

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection