Senior Digital Fundraising Manager

🕒 vor 21 Tagen

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $82.500 - $108.000 / Jahr

⏰ Vollzeit

🟠 Senior

👔 Manager

Jetzt Bewerben

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Interactive Strategies

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

📣 Marketing

Marketing • Digital Marketing • Web Design

Interactive Strategies ist eine Full-Service-Webdesign-Agentur und ein Unternehmen für digitales Marketing mit Sitz in Washington, DC. Das Unternehmen bedient Kunden in Washington DC, Virginia, Maryland und Charlotte, NC, und bietet strategische Ansätze, um komplexe Geschäftsfragen zu lösen. Sie sind spezialisiert auf Webdesign, digitales Marketing, digitales Fundraising und die Schaffung digitaler Erlebnisse, die B2B-Kontakte fördern. Mit einem Schwerpunkt auf digitaler Transformation hilft Interactive Strategies seinen Kunden, einschließlich gemeinnütziger Organisationen und Verbänden, ihre digitale Präsenz zu verbessern und effektiv mit Spendern und Mitgliedern in Kontakt zu treten. Zu ihren namhaften Kunden gehören das Rote Kreuz, das Smithsonian und die Special Olympics, für die sie preisgekrönte Dienstleistungen erbringen.

Beschreibung

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.). • Build strong client relationships through effective communication and project management. • Plan and execute robust, creative and conversion-driven email campaigns. • Collaborate with our design and content teams to develop creative concepts and campaigns that attract, engage, and convert donors. • Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV. • Optimize digital marketing and fundraising campaigns to maximize ROI across channels. • Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance. • Conduct audits of our clients' digital marketing and fundraising efforts to determine past performance and set benchmarks for future efforts. • Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate. • Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.

🎯 Anforderungen

• Bachelor’s or Master’s degree. • 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required). • Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel. • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS. • Experience working within a variety of email marketing platforms and tools like Engaging Networks, EveryAction or similar. • Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives. • Strong analytical skills and data-driven thinking. • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.). • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings. • Up-to-date with the latest trends and best practices in digital marketing.

🏖️ Vorteile

• Company-sponsored health, vision and dental insurance • Pre-tax Flexible Spending Account (FSA) • Profit sharing • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3 • Company-paid short-term and long-term disability • Company-paid life and AD&D insurance • 11 paid holidays • 401k with company match • New business referral bonus • Professional development opportunities • Flexible work schedule • Pre-tax DC Metro SmartBenefits