Programmatic Associate Director – Enterprise

🕒 vor 3 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $70.000 - $100.000 / Jahr

⏰ Vollzeit

🟠 Senior

👔 Direktor

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Jump 450

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51 - 200 Mitarbeiter

Marketing

Jump 450 ist ein digitales Werbeunternehmen, das auf die Skalierung von Unternehmen durch kreatives Storytelling und den Einkauf digitaler Medien spezialisiert ist. Sie konzentrieren sich darauf, effektive Werbelösungen zu schaffen, indem sie Daten, kreative Produktion und fortschrittliche Analytik nutzen, um das Wachstum für ihre Kunden zu fördern. Jump 450 arbeitet als Erweiterung der Marketing-Teams ihrer Kunden und bietet Dienstleistungen wie Mediaeinkäufe in sozialen Netzwerken, kreative Content-Entwicklung und maßgeschneiderte Analytik-Lösungen. Mit einer starken Erfolgsbilanz bei der Steigerung signifikanter Umsätze für Kunden in verschiedenen Branchen hilft Jump 450 Unternehmen, Kosten zu senken und ihre Werbeeffizienz zu verbessern.

Beschreibung

• Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. • You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth. • This includes initial planning, execution, monitoring, optimization, analysis and reporting. • This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. • You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. • Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) • Leverage real-time data dashboards and a plethora of reporting tools to communicate campaign performance to clients and create a clear road-map for the future. • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. • Communicate with clients on all elements of the campaign, including planning, performance, and project status. • Prepare reports and present results to clients and management in a way that secures alignment and recommends action. • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.). • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. • Build effective relationships with clients. • Gather data on consumer, competitor, and market conditions.

🎯 Anforderungen

• Bachelor's degree in Marketing or related major required. • 3+ years of performance marketing experience in programmatic is required. • The Trade Desk and DV360 experience preferred • Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home • Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools. • Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs • Experience in maintaining and growing large spending accounts with significant optimizations and budgets • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture • Ability to work in a fast-paced environment while managing time effectively

🏖️ Vorteile

• Medical, Prescription, Dental, & Vision Insurance Benefits • Life and Accident Insurance Plans • Short and Long Term Disability Plans • Employee Assistance Programs • Family Forming Plans • Cigna Secure Travel • Health Savings Account (HDS) • Health Care Flexible Spending Account (FSA) • Limited Purpose FSA • Dependent Care FSA • Access to MetLife Legal Plan Services • 401k Match Plans • Commuter Transportation Benefits • Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace • Paid Holidays • Flexible / Numerous PTO Days • Volunteer Days • Free Company Lunches • Half-Day Fridays All Year (Not Just in the Summer!) • New MacBook Pros and Additional Monitor on Your First Day • Communal Meeting Rooms and Standing Workstations are Available in our NY Office • Company Events & Happy Hours • 10 Week Paid Parental Leave • Tuition Reimbursement Of Up To $5,000