Marketing Analytics, Attribution Manager

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Keeper Security, Inc.

Keeper Security, Inc.

501 - 1000 Mitarbeiter

Gegründet 2011

🔒 Cybersecurity

☁️ SaaS

🏢 Unternehmen

💰 Private Equity Round - Keeper Security im 2023-05

Cybersecurity • SaaS • Enterprise

Keeper Security, Inc. ist ein Cybersecurity-Unternehmen, das cloud-basierte, Zero-Trust Privileged Access Management (PAM) und Passwortmanagement-Lösungen anbietet. Die KeeperPAM-Plattform, der Secrets Manager, der Endpoint Privilege Manager und verwandte Produkte sichern Anmeldeinformationen, Sitzungen und den Fernzugriff für Unternehmen, MSPs und Organisationen des öffentlichen Sektors durch End-to-End-Verschlüsselung und eine Zero-Knowledge-Architektur. Keeper agiert hauptsächlich als SaaS-Anbieter, legt großen Wert auf strenge Compliance (FedRAMP, ISO, SOC 2, FIPS, PCI DSS, HIPAA) und konzentriert sich darauf, Datenverletzungen zu verhindern und privilegierten Zugriff in groß angelegten Umgebungen zu verwalten.

Beschreibung

• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance • Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities • Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue • Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation • Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems • Deliver executive-level reporting that translates complex data into actionable insights • Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions • Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices • Support forecasting and pipeline modeling efforts with data-driven insights • Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation • Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy and data-driven decision making capabilities across the organization

🎯 Anforderungen

• 5+ years of experience in Marketing Analytics, Marketing Operations Analytics or Revenue Marketing Analytics within B2B SaaS • Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required) • Experience designing and managing attribution models and campaign tracking frameworks • Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required • Strong understanding of lead lifecycle management, funnel metrics and revenue reporting • Experience analyzing MQL conversion performance and pipeline impact • Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights • Deep attention to detail and commitment to data accuracy and governance • Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward • Experience working cross-functionally with Marketing, RevOps and Sales • Bachelor’s degree in Marketing, Business, Analytics or a related field

🏖️ Vorteile

• Medical, Dental & Vision (inclusive of domestic partnerships) • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life • Voluntary Short/Long Term Disability Insurance • 401K (Roth/Traditional) • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc) • Above market annual bonuses

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