Senior Manager, Customer Marketing

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Keeper Security, Inc.

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2011

🔒 Cybersecurity

☁️ SaaS

🏢 Unternehmen

💰 Private Equity Round - Keeper Security im 2023-05

Cybersecurity • SaaS • Enterprise

Keeper Security, Inc. ist ein Cybersecurity-Unternehmen, das cloud-basierte, Zero-Trust Privileged Access Management (PAM) und Passwortmanagement-Lösungen anbietet. Die KeeperPAM-Plattform, der Secrets Manager, der Endpoint Privilege Manager und verwandte Produkte sichern Anmeldeinformationen, Sitzungen und den Fernzugriff für Unternehmen, MSPs und Organisationen des öffentlichen Sektors durch End-to-End-Verschlüsselung und eine Zero-Knowledge-Architektur. Keeper agiert hauptsächlich als SaaS-Anbieter, legt großen Wert auf strenge Compliance (FedRAMP, ISO, SOC 2, FIPS, PCI DSS, HIPAA) und konzentriert sich darauf, Datenverletzungen zu verhindern und privilegierten Zugriff in groß angelegten Umgebungen zu verwalten.

Beschreibung

• Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow • Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions • Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction • Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps • Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities • Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels • Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights • Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations • Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution • Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances • Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI

🎯 Anforderungen

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred • 2+ years of experience managing programs, projects or people in a marketing capacity • Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell • Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise • Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing • Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting • Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations • Excellent communication, project management and cross-functional collaboration skills • Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives • Strong content and storytelling abilities to drive customer engagement, education and advocacy • Bachelor’s degree in Marketing, Business or a related field, or equivalent experience

🏖️ Vorteile

• Medical, Dental & Vision (inclusive of domestic partnerships) • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life • Voluntary Short/Long Term Disability Insurance • 401K (Roth/Traditional) • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc) • Above-market annual bonuses