Product Manager – CRM

🕒 vor 7 Tagen

🌐 Kanada, Brasilien, +3 weitere Länder – Remote

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⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

✅ Produktmanager

👻 Geisterscore 14%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 Mitarbeiter

Gegründet 2011

₿ Crypto

💸 Finanzen

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange ist eine Kryptoplattform, die den Kauf und Verkauf von über 200 Kryptowährungen ermöglicht, darunter Bitcoin, Ethereum und viele weitere. Seit der Gründung im Jahr 2011 bietet Kraken eine umfassende Funktionssuite für Einsteiger und erfahrene Trader, etwa fortgeschrittene Trading-Interfaces und Margin Trading. Die Plattform setzt auf branchenführende Sicherheit, tiefe Liquidität und einen 24/7-Kundensupport und ist damit weltweit eine vertrauenswürdige Wahl. Kraken bedient sowohl private Anleger als auch institutionelle Kunden und bietet Services wie OTC-Trading und Custody. Das Unternehmen bekennt sich zu Transparenz durch Proof of Reserves und werteorientiertes Handeln. Kraken ist global tätig, unterstützt Kunden in über 190 Ländern und verzeichnet ein vierteljährliches Handelsvolumen von über 207 Milliarden US-Dollar. Zugleich wird darauf hingewiesen, dass Krypto-Investments ein hohes Risiko bergen und es in einigen Rechtsordnungen an Regulierung fehlt.

Beschreibung

• Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization • Define how Salesforce and other sales platforms support different sales motions and customer segments • Lead prioritization across competing stakeholder needs and sequence work against delivery capacity • Assess incoming CRM needs, identify underlying product, process, integration, or data issues, and scope work • Establish scalable CRM intake and prioritization processes • Drive coherence across CRM and sales platforms, including ownership of records, workflows, integrations, and data • Partner with sales leaders and end users to understand workflow friction in lead management, account management, pipeline progression, forecasting, and customer data quality • Translate business needs into scalable product requirements and identify systemic solutions • Write product requirements, user stories, specifications, and acceptance criteria • Partner with Engineering and technical teams on CRM integrations, requirements, ownership boundaries, and escalation paths • Facilitate trade-off discussions and maintain alignment with Sales, Engineering, Operations, and leadership • Apply Salesforce Sales Cloud knowledge to scope solutions and evaluate implementation approaches • Improve CRM adoption, data quality, workflow consistency, and sales productivity • Define and measure a high-performing CRM ecosystem using qualitative and quantitative insights • Support consolidation of the sales technology ecosystem and reduce fragmented processes and data silos

🎯 Anforderungen

• 4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales, Revenue, or go-to-market organization • Strong working knowledge of Salesforce Sales Cloud, including objects, record types, flows, assignment rules, and declarative configuration • Demonstrated ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups, teams, or business units • Ability to translate ambiguous business requests into scoped, actionable, and estimable technical requirements • Strong product requirements and specification writing skills, including business context, user needs, expected outcomes, and acceptance criteria • Experience partnering with Engineering, Sales leadership, business operations teams, and end users • Strong understanding of B2B sales processes, including pipeline stages, lead routing, service-level expectations, account management, and forecasting • Ability to distinguish product functionality, system configuration, integration changes, process improvements, and data remediation • Strong analytical and troubleshooting skills • Excellent written and verbal communication skills • Ability to operate autonomously in a fast-paced, evolving environment while managing multiple priorities • Strong organizational and prioritization skills • Experience with CRM integrations and system-of-record boundaries preferred • Experience supporting or rationalizing multiple CRM or sales platforms preferred • Salesforce Administrator certification or equivalent hands-on Salesforce experience preferred • Experience with Attio, Outreach, Front, or similar tools preferred • Familiarity with Salesforce marketing automation and lead-generation workflows, including MCAE/Pardot, preferred • Experience in fintech, financial services, payments, crypto, or digital assets preferred • Experience with complex B2B or institutional sales organizations preferred

🏖️ Vorteile

• Opportunity to work at Kraken/Payward, a globally accessible financial infrastructure and crypto platform • Equal opportunity employment • Job-related skills or work-style assessments applied consistently across candidates • Dogfooding Kraken products is a requirement once employed

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