CRO, Digital Experience Manager

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L-com Global Connectivity

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1982

🏥 Gesundheitswesen

📦 Logistik

🏗️ Bauwesen

💰 Private Equity Round im 2006-03

Healthcare • Logistics • Construction

L-com Global Connectivity ist ein führender Anbieter von drahtgebundenen, drahtlosen und industriellen Konnektivitätsprodukten. Sie sind spezialisiert auf maßgefertigte Kabelkonfektionen und bieten eine breite Palette von Konnektivitätslösungen, einschließlich Adapter, Antennen und Gehäuse. Mit einem Engagement für schnelle Lieferung und hohe Produktqualität bedient L-com verschiedene Branchen, darunter Telekommunikation, industrielle Automatisierung und Gesundheitswesen.

Beschreibung

• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals. • Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey. • Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights. • Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences. • Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives. • Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows. • Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session. • Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders. • Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact. • Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies. • Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field required. • 5–8 years of experience in CRO, Digital Experience, eCommerce, Digital Merchandising, or related digital optimization roles. • Demonstrated success improving conversion rates, customer engagement, and online revenue through testing and optimization initiatives. • Experience operating in fast-paced, hands-on eCommerce environments preferred. • Experience with A/B testing, customer journey optimization, and behavioral analytics platforms required. • Experience supporting eCommerce or multi-site digital environments preferred. • Experience in B2B eCommerce environments preferred.

🏖️ Vorteile

• Equal Employment Opportunity and Affirmative Action employer