Head of Lifecycle Marketing

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Legacybox

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2012

🛍️ eCommerce

📱 Medien

⚡ Produktivität

💰 €12.000 Product Crowdfunding im 2013-10

eCommerce • Media • Productivity

Legacybox ist der weltweit größte Dienstleister für die Digitalisierung von Heimvideos, Fotos und Filmen und bietet eine einfache Möglichkeit, analoge Medien in digitale Formate zu konvertieren. Mit umfassenden Digitalisierungskits können Kunden ihre analogen Medien einsenden und Legacybox kümmert sich um den Rest, indem Erinnerungen sicher in der Cloud digitalisiert und gespeichert werden.

Beschreibung

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior • Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows • Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows • Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting • Partner with creative and marketing teams to develop cohesive messaging and campaign execution • Establish and scale direct mail as an integrated lifecycle marketing channel • Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems • Analyze customer behavior and lifecycle performance to identify growth opportunities • Develop lifecycle testing strategies and optimize retention-focused campaigns • Build and scale the lifecycle marketing team as business needs evolve • Report on lifecycle performance, customer engagement, and revenue contribution regularly

🎯 Anforderungen

• Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus • Owned email, SMS, and customer retention systems in-house • Built lifecycle programs focused on long-term customer relationships rather than short-term urgency • Managed lifecycle platforms such as Klaviyo and related marketing automation systems • Developed customer segmentation, automation, and deliverability strategies • Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation

🏖️ Vorteile

• Healthcare coverage (medical, dental, and vision) • Health Savings Account (HSA) eligibility • Short-term disability coverage available after the waiting period • Free 24/7 access to TextCare medical support • Retirement plan with employer match • Competitive paid time off (PTO) policy • Apple hardware and the tools needed to do your best work • Opportunity to shape the customer experience and retention strategy of a nationally recognized brand • Collaborative, fast-moving, and growth-oriented team culture