Senior Programmatic Exchange Analyst

🕒 vor 2 Monaten

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Liftoff Mobile

Liftoff Mobile

501 - 1000 Mitarbeiter

Gegründet 2012

Advertising • Mobile • Machine Learning

Liftoff Mobile ist eine führende Plattform, die darauf ausgelegt ist, mobiles Advertising und Wachstum für Unternehmen zu verbessern. Das Unternehmen ist darauf spezialisiert, fortschrittliche Machine-Learning-Lösungen über seine Cortex-Plattform zu nutzen, um Strategien zur Benutzergewinnung, Engagement und Monetarisierung im mobilen Ökosystem zu optimieren. Die Dienste von Liftoff richten sich an Vermarkter, Entwickler von mobilen Spielen und Agenturen und bieten Tools für Performance-Marketing, kreative Werbelösungen und datengestützte Erkenntnisse. Zu den Angeboten gehören Produkte wie der Vungle Exchange, Creative Studio und Intelligence-Lösungen, die darauf abzielen, Einnahmen zu maximieren und eindrucksvolle Werbeerlebnisse in mobilen Anwendungen zu schaffen.

Beschreibung

• Analyze auction data (bidding patterns, floors, traffic shaping, mediation) to identify performance drivers and commercial risks. • Conduct deep-dive investigations into revenue fluctuations and DSP requests, separating technical from commercial root causes. • Quantify the revenue impact of auction mechanics and surface opportunities for growth. • Work hand-in-hand with the Vungle Exchange Commercial team to resolve DSP-facing blockers tied to exchange dynamics. • Provide data-backed recommendations that balance publisher objectives with optimal auction outcomes. • Support negotiations with insights that protect business outcomes and drive incremental revenue. • Build and maintain monitoring frameworks to detect anomalies early and ensure fast triage. • Standardize and automate recurring analyses. • Document and communicate methodologies clearly for cross-functional teams.

🎯 Anforderungen

• B.A./B.S. in Analytics, Economics, Mathematics, Engineering, or related field. • 5+ years of experience in analytics, strategy, or operations; AdTech or programmatic exchange experience strongly preferred. • Deep understanding of programmatic auctions, SSP/DSP mechanics, and mediation platforms. • Hands-on experience with openRTB protocols, including interpreting bid requests/responses, auction dynamics, and understanding of post-auction and win-notification flows. • VAST and MRAID familiarity, particularly how it related to oRTB spec • Proven ability to connect rigorous data analysis to business priorities — translating complex auction dynamics into actionable insights that drive commercial outcomes in fast-paced, ambiguous environments. • Strong SQL skills and experience working with large-scale datasets (BigQuery, Snowflake, Databricks). • Comfortable leveraging modern AI tools (ChatGPT, Claude, Cursor, etc.) to enhance productivity, analysis, and decision-making, demonstrating an AI-savvy approach. • Familiarity with Python for data analysis, automation, and pipeline development is a plus. • Clear communicator with the ability to translate complex concepts for both technical and commercial audiences, fostering strong cross-functional collaboration with Product, R&D, and Commercial teams

🏖️ Vorteile

• equity and health/vision/dental benefits associated with your country of residence • several opportunities for in-person team gatherings including project meetings, regional meetups, and company-wide events

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