Senior Lifecycle Manager, Engagement

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Little Sleepies

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

👥 B2C

🛒 Einzelhandel

👗 Mode

B2C • Retail • Fashion

Lernen Sie die neue Lieblingsmarke Ihrer Familie kennen! Unglaubliche Weichheit. Bezaubernde Muster. Mühelose Funktionalität. Bei Little Sleepies fertigen wir die weichste Schlafkleidung, Tageskleidung und unverzichtbare Heimtextilien aus unserem einzigartigen Lunaluxe™️ Bambusstoff. Entdecken Sie die Magie von Little Sleepies!

Beschreibung

• Own the strategic roadmap for on-site and off-site acquisition methods, including pop-ups and lead-generation hooks • Lead the evolution of always-on Welcome, Lead Conversion, and Abandon automations • Identify and design lifecycle touchpoints to convert, engage, and delight families • Implement 0P data collection, gamification, AI, and predictive modeling for data-driven personalization • Partner with Site/PMO, Paid Media, Merchandising, Brand, and Retention & Loyalty teams across the funnel • Ensure accountability for performance, data analysis, list health, hygiene, inbox placement, actionability, and compliance • Operationalize A/B and multivariate testing to improve engagement and conversion • Report directly to the Director of Lifecycle

🎯 Anforderungen

• 6+ years of experience in Lifecycle Marketing, CRM, or Growth, preferably in fast-paced B2C e-commerce or D2C • Proven track record building strategic roadmaps and learning agendas that drive measurable channel growth • Deep experience with customer engagement platforms such as Klaviyo, Bloomreach, or Iterable • Foundational understanding of data schemas and APIs • Comfort working with data scientists to productize machine learning models, such as propensity modeling or recommendation ranking • Expert-level knowledge of A/B testing • Ability to translate complex data into actionable insights • SQL skills are a major plus • Knowledge of email and SMS best practices and global regulations, including GDPR, CCPA, and TCPA • Proactive, detail-oriented self-starter who thrives in a collaborative environment and innovates • Must reside within the United States • Position is not eligible for visa sponsorship

🏖️ Vorteile

• Free pajamas & Play product when you join and every year on your work anniversary • Generous employee discount all year long • Health, dental, and vision insurance • Paid time off • Vacation • Sick days • Paid holidays • Short- and long-term disability • Life insurance • 401(k) • Employee Assistance Program • Flexible Spending Accounts • Home office stipend • Internet stipend • Company discount • Team building activities • Company-issued computer • Supportive environment that fosters and encourages new ideas and innovation