Director, Technical Product Management – Audience

Stelle nicht auf LinkedIn

🕒 vor 5 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $160.000 - $180.000 / Jahr

⏰ Vollzeit

🔴 Experte

✅ Produktmanager

👻 Geisterscore 0%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Warum dieser Wert:

• Seit 4 Tagen offen.
• Stellen bei diesem Unternehmen werden meist in 25 Tagen besetzt.

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LocaliQ

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

LocaliQ ist eine Plattform für digitales Marketing und ein Dienstleister, der Unternehmen dabei unterstützt, Leads, Umsatz und Online-Sichtbarkeit durch datengestützte, kanalübergreifende Marketinglösungen zu steigern. LocaliQ bietet bezahlte Werbung (Suche, Display, Video, Social Media), SEO, Web- und Listenmanagement, zielgerichtetes E-Mail-Marketing, Landing Pages, KI-gestütztes Lead-Management (Dash), Reporting und Analysen sowie verwaltetes lokales Marketing-Know-how in vielen Branchen und für Unternehmen mit mehreren Standorten. Das Unternehmen richtet sich mit einer All-in-One-Plattform und professionellen Dienstleistungen an kleine und mittelgroße Unternehmen sowie Agenturen. Die Seitenmetriken weisen auf einen großen Maßstab hin: 283M generierte Leads, 15. 9Mrd. USD insgesamt zugeschriebener Umsatz, 142M gesparte Stunden und 512K+ bediente Unternehmen.

Beschreibung

• Define and execute the vision, product strategy, and roadmap for audience capabilities • Build differentiated products using first-party, behavioral, contextual, geographic, and advertiser-permissioned data • Create packaging, activation, pricing, measurement, and reporting frameworks • Advance segmentation, enrichment, identity, insights, and responsible data use • Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows • Define the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement • Connect advertising, commercial, data, and reporting capabilities through clear platform boundaries • Simplify fragmented workflows and reduce manual handoffs • Own the strategy for direct and automated media offerings across multiple buying models • Improve yield and inventory utilization while protecting customer value and premium experiences • Advance forecasting, pricing, packaging, decisioning, and campaign optimization • Use performance data and market insights to prioritize investment and validate product-market fit • Build business cases, launch plans, adoption strategies, and success measures • Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy • Guide roadmap, investment, dependency, and trade-off decisions with senior stakeholders • Develop product talent and influence matrixed teams across the organization

🎯 Anforderungen

• 10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields • 5+ years leading complex platform products, major integrations, or multi-team transformation initiatives • Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations • Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes • Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills • Deep working knowledge of Google Ad Manager or a comparable enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations • Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes • Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks • Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching • Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization • Strong understanding of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution • Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms • Knowledge of data modeling and SQL, including dimensional models, sold-versus-delivered reconciliation, complex joins, window functions, and performance optimization on large datasets • Preferred: Experience launching audience-based solutions and enabling commercial teams to bring new capabilities to market • Preferred: Experience integrating advertising, customer-management, order-management, reporting, or revenue platforms • Preferred: Familiarity with AI-assisted media planning, campaign optimization, and decision-support products • Preferred: Experience integrating CRM and commercial workflow platforms; Salesforce or equivalent is beneficial • Preferred: Experience with business intelligence and reporting platforms such as Looker or Tableau • Preferred: Understanding of creative fulfillment workflows and commercial creative workflow platforms • Preferred: Working knowledge of Python or a similar language • Preferred: MBA or equivalent experience leading product strategy and commercial transformation

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