Customer Lifecycle Director

🕒 vor 3 Monaten

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Lola Blankets

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1 - 10 Mitarbeiter

Gegründet 2021

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Lola Blankets ist eine verbraucherorientierte E-Commerce-Marke, die über einen Online-Shopify-Store luxuriöse Kunstfell- und Gewichtsdecken, Kissen, Haustierzubehör, Kerzen und verwandte Haushaltswaren entwirft, vermarktet und verkauft. Das Unternehmen legt Wert auf weiche, maschinenwaschbare, OEKO-TEX® zertifizierte Materialien, modernes Design, Geschenk- und Firmenprogramme und betreibt eine Wohltätigkeitsinitiative (Blankets for the Brave), die Brustkrebspatienten unterstützt.

Beschreibung

• Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior. • Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement. • Lead the retention and loyalty strategy component of our digital products: the website and mobile app. • Partner closely with Brand and Creative to design storytelling moments, VIP touchpoints, and experiential retention initiatives (events, access, exclusive drops). • Develop segmentation, personalization, and analytics frameworks that inform lifecycle strategy and measure LTV, repeat rate, and cohort performance. • Lead lifecycle channels (email, SMS, direct mail) and manage CRM/loyalty tech stack while innovating beyond traditional tactics. • Manage the Sr. Retention Marketing Manager and future retention associates. • Drive cross-functional alignment with Brand, Product, Ecomm, CX, and Paid Media to ensure a unified customer ecosystem.

🎯 Anforderungen

• 7+ years in lifecycle, retention, or loyalty marketing at a high-growth DTC brand, luxury brand, or top-tier agency including 3+ years of management experience. • Direct experience building or operating successful loyalty programs or community-driven customer ecosystems. • Proven ability to create experiential, brand-led retention moments (events, VIP access, exclusive offerings). • Strong collaboration skills with Brand/Creative teams and an ability to blend storytelling with performance. • Strong analytical skills — expertise in segmentation, cohort analysis, and LTV-based strategy. • Track record of owning the lifecycle roadmap and delivering measurable improvements in repeat purchase and retention.

🏖️ Vorteile

• 21 days paid vacation + most federal holidays • Comprehensive health, dental, and vision coverage. • 16 weeks paid birth parent leave; 8 weeks for non-birth parents • 55% off Lola Blankets for friends and family • Opportunities for career growth and leadership as the company scales