Paid Media Director

🕒 vor 4 Monaten

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Lola Blankets

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1 - 10 Mitarbeiter

Gegründet 2021

🏭 Fertigung

📣 Marketing

🛍️ eCommerce

Manufacturing • Marketing • eCommerce

Lola Blankets ist eine verbraucherorientierte E-Commerce-Marke, die über einen Online-Shopify-Store luxuriöse Kunstfell- und Gewichtsdecken, Kissen, Haustierzubehör, Kerzen und verwandte Haushaltswaren entwirft, vermarktet und verkauft. Das Unternehmen legt Wert auf weiche, maschinenwaschbare, OEKO-TEX® zertifizierte Materialien, modernes Design, Geschenk- und Firmenprogramme und betreibt eine Wohltätigkeitsinitiative (Blankets for the Brave), die Brustkrebspatienten unterstützt.

Beschreibung

• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. • Build and manage channel budgets and forecasts • Build strategies and relationships that drive both brand growth and performance • Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. • Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. • Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. • Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. • Own and advance our attribution modeling, experimentation, and insights

🎯 Anforderungen

• 7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands. • Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth. • Deep expertise across multiple channels with a strong grasp of both performance and brand media. • Strong financial and analytical skills with the ability to model spend-to-revenue outcomes. • Proven experience facilitating creative collaboration and workflows with paid media • Leadership experience building and managing cross-functional teams and agencies. • A growth mindset with the creativity to test and the rigor to scale.

🏖️ Vorteile

• 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂) • Full health benefits • 16 weeks paid birth parent leave / 8 weeks non-birth parent leave • 55% off Lola Blankets for friends and family • Opportunities for career growth and expanded creative leadership