Senior Manager – Lifecycle Marketing, CRM

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Lunar Solar Group

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2017

🤝 B2B

🛍️ eCommerce

🤖 Künstliche Intelligenz

B2B • eCommerce • Artificial Intelligence

Lunar Solar Group ist eine globale Wachstumsberatung und Full-Service-Digitalagentur, die DTC- und Einzelhandelsmarken beim Skalieren unterstützt, indem sie Marketingexpertise mit proprietärer Handels- und KI-gesteuerter Technologie kombiniert. Das Unternehmen betreibt mehrere Serviceabteilungen (Akquisition, Kundenbindung und Website/Studio) über Marken wie MuteSix, Enkore, No Sleep Studio und Sharma Brands und bietet umfassende Akquisitionsstrategien, Lebenszyklus- und Loyalitätsprogramme, Performance-Kreativität sowie E-Commerce-Site-Optimierung. Lunar entwickelt und vermarktet zudem eigene Martech- und KI-Lösungen (Mission Control, CairnAI, DTR Labs, Stay AI), die digitales Marketing mit In-Store-Konversionen verbinden und die Zuordnung, Personalisierung und Abo-Verwaltung für Kunden verbessern.

Beschreibung

• Lead day-to-day client relationships and serve as the strategic point of contact across assigned accounts. • Develop and execute acquisition, retention, and omni-channel strategies that support client KPIs. • Build, manage, and optimize subscription, loyalty, and referral programs, including strategy development, launch, ongoing iteration, and performance analysis. • Analyze weekly, monthly, and ad hoc reporting to identify insights, trends, and opportunities; present recommendations to clients and internal stakeholders. • Stay current on industry trends, platform updates, and email/SMS best practices; proactively recommend innovative ideas, tools, and strategies. • Set clear expectations with clients regarding scope, deliverables, timelines, and required inputs; proactively address misalignment. • Communicate confidently and professionally during challenging or high-stakes conversations, including resetting expectations or navigating difficult feedback. • Provide timely, constructive feedback to internal collaborators to maintain quality and accountability across all workstreams. • Own the full email production workflow from ideation to design handoff, build, segmentation, QA, and deployment. • Ensure cohesion across all channels and ensure strategies align with broader marketing goals. • Provide final QA for all deliverables, including content, segments, briefs, deployment settings, and reporting accuracy. • Maintain high standards of execution and ensure timelines are consistently met.

🎯 Anforderungen

• 3-5 years of email marketing experience in the e-commerce industry. • Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo. • Experience with CRM tech outside of Klaviyo (e.g. Braze, Attentive, Recharge, Stay AI, Shopify, Wonderment, Yotpo etc.). • 2+ years of agency experience. • 2+ years of client relationship management. • Experience building and managing subscription and loyalty programs, including platform setup, customer flows, segmentation, and performance monitoring. • Strong organizational and presentation skills. • Experience compiling, analyzing and tracking data to aid in decision making. • Excellent attention to detail and quality assurance capabilities; willingness to be hands-on. • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment. • Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams. • Proven ability to set clear expectations with clients, manage boundaries, and navigate difficult or sensitive conversations with confidence and professionalism. • Strong communication skills with the ability to deliver direct, constructive feedback to both clients and internal teams. • Knowledge of CSS or HTML is a strong plus.

🏖️ Vorteile

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Flexible work hours and remote work options. • Professional development and training opportunities. • Inclusive and supportive work environment that values creativity and innovation. • 401k with match