Senior Manager, Programmatic

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Lunar Solar Group

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2017

🤝 B2B

🛍️ eCommerce

🤖 Künstliche Intelligenz

B2B • eCommerce • Artificial Intelligence

Lunar Solar Group ist eine globale Wachstumsberatung und Full-Service-Digitalagentur, die DTC- und Einzelhandelsmarken beim Skalieren unterstützt, indem sie Marketingexpertise mit proprietärer Handels- und KI-gesteuerter Technologie kombiniert. Das Unternehmen betreibt mehrere Serviceabteilungen (Akquisition, Kundenbindung und Website/Studio) über Marken wie MuteSix, Enkore, No Sleep Studio und Sharma Brands und bietet umfassende Akquisitionsstrategien, Lebenszyklus- und Loyalitätsprogramme, Performance-Kreativität sowie E-Commerce-Site-Optimierung. Lunar entwickelt und vermarktet zudem eigene Martech- und KI-Lösungen (Mission Control, CairnAI, DTR Labs, Stay AI), die digitales Marketing mit In-Store-Konversionen verbinden und die Zuordnung, Personalisierung und Abo-Verwaltung für Kunden verbessern.

Beschreibung

• Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals. • Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving. • Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.). • Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation. • Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes. • Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness. • Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives. • Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development. • Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels. • Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation. • Ensure adherence to brand safety, viewability, and ad verification standards. • Support onboarding of new clients through audits, strategic recommendations, and transition planning. • Contribute to team-level initiatives including playbooks, best practices, training, and process improvements. • Identify opportunities to improve workflows, reporting standards, and overall operational efficiency. • Stay current on industry trends, emerging technologies, and programmatic best practices.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, or a related field preferred. • 3-6+ years of experience in programmatic media, digital marketing, or performance marketing, ideally within an agency environment. • Strong hands-on experience managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP). • Proven ability to independently manage larger or more complex client relationships with limited oversight. • Deep understanding of programmatic metrics, audience strategy, optimization techniques, and attribution modeling. • Experience with DMPs, CDPs, and ad verification tools preferred. • Strong analytical skills, including the ability to interpret performance data, structure tests, and deliver actionable insights. • Excellent verbal and written communication skills, with the ability to clearly present strategies and insights to clients and internal stakeholders. • Strong understanding of how creative impacts programmatic performance, with the ability to guide testing and iteration. • Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through. • Entrepreneurial mindset with a passion for innovation and continuous learning.

🏖️ Vorteile

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Flexible work hours and remote work options. • Professional development and training opportunities. • Inclusive and supportive work environment that values creativity and innovation. • 401k with match