Senior Manager, B2B Outbound Marketing

đŸ”„ vor 15 Stunden

🔔 Pennsylvania, Washington – Remote

infoinfo

⏰ Vollzeit

🟠 Senior

🎡 Marketing

đŸ—ŁïžđŸ‡ș🇾🇬🇧 Englisch erforderlich

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Logo of M3 USA

M3 USA

201 - 500 Mitarbeiter

GegrĂŒndet 2000

đŸ„ Gesundheitswesen

đŸ’Œ Beratung

⚕ Krankenversicherung

Healthcare ‱ Consulting ‱ Healthcare Insurance

M3 USA ist ein Unternehmen, das auf die Bereitstellung von Marktforschung, Recruiting und Promotionslösungen fĂŒr die Gesundheitsbranche spezialisiert ist. Der Fokus liegt darauf, GesundheitsfachkrĂ€fte – insbesondere Ärztinnen und Ärzte – mit Tools und Ressourcen zu verbinden, die die medizinische Praxis verbessern. Durch eine Vielzahl von Services, darunter qualitative und quantitative Marktforschung, Multichannel-Promotion, Healthcare-Recruiting und klinische Studien, unterstĂŒtzt M3 USA die Life-Sciences-Industrie, indem Gesundheitsprofis informiert bleiben und optimale Versorgung bieten können. Als Tochtergesellschaft von M3 Inc. arbeitet M3 USA mit fĂŒhrenden Pharmaunternehmen zusammen und bietet umfangreiche Research-FĂ€higkeiten in Europa und den USA. Das Unternehmen ist bekannt fĂŒr datengetriebene Insights und den Aufbau von Netzwerken innerhalb der Healthcare-Community.

Beschreibung

‱ Build and own a full digital outreach path for each subsidiary ‱ Identify decision makers, define buyer personas, and grow verified contact lists ‱ Run tailored multichannel outbound sequences across email, LinkedIn, and other social and digital channels ‱ Coordinate email deliverability activities including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance ‱ Convert M3 proprietary data assets and healthcare relationships into qualified conversations through referrals and warm introductions ‱ Use AI-assisted research, personalization, account intelligence, messaging tests, and refinement while maintaining human review and brand standards ‱ Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message-performance feedback ‱ Operate business-unit outreach technology stacks and integrate them with CRMs ‱ Recommend new or advanced technology tools ‱ Report weekly on placement, reply, positive-reply, and subsidiary/persona pipeline metrics ‱ Retire ineffective approaches and scale successful programs

🎯 Anforderungen

‱ Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience ‱ 7+ years in B2B digital outreach, demand generation, or sales development ‱ At least 3 years owning persona marketing for outbound commercial revenue generation ‱ Demonstrated success reaching senior decision makers in healthcare and health systems ‱ Experience selling recruitment, staffing, or physician placement services strongly preferred ‱ Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred ‱ Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences ‱ Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration ‱ Experience supporting or consulting for multiple business units, clients, or brands with distinct customers ‱ Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing ‱ Knowledge of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters ‱ Ability to identify and verify budget owners, decision makers, and influencers within target organizations ‱ Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions ‱ Strong writing skills with ability to adapt voice by persona and subsidiary brand ‱ Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service ‱ Ability to use AI tools for research, personalization, and testing with attention to accuracy, brand, and disclosure ‱ Ability to manage several concurrent programs independently and report clearly to sales and marketing leaders ‱ Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards

đŸ–ïž Vorteile

‱ Health and Dental ‱ Life, Accident and Disability Insurance ‱ Prescription Plan ‱ Flexible Spending Account ‱ 401k Plan and Match ‱ Paid Holidays and Vacation ‱ Sick Days and Personal Day ‱ Competitive wages

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