Growth Lead

Stelle nicht auf LinkedIn

🕒 vor 5 Monaten

🇬🇧 Vereinigtes Königreich – Remote

💵 £50.000 - £70.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

👻 Geisterscore 47%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Maneno

Maneno

1 - 10 Mitarbeiter

Gegründet 2021

📚 Bildung

🛍️ eCommerce

🎮 Gaming

Education • eCommerce • Gaming

Maneno ist eine abonnementsbasierte, gamifizierte Leseplattform - entwickelt, um junge Leser dazu zu inspirieren und zu motivieren, jeden Tag konsequent zu lesen, während sie ihre Lesereise beginnen. Unsere Mission ist es, die weltweite Lesekompetenz zu verbessern und das Interesse der Kinder am Lesen von Büchern zu wecken. Wir erreichen dies durch die Maneno-Lese-App, die im Apple AppStore und bei Google Play verfügbar ist. In der App ist jedes Kind für seinen eigenen Babydrachen verantwortlich, den es pflegen und durch Vorlesen füttern muss.

Beschreibung

• Owning acquisition efforts across Local Paid marketing channels and partnerships • Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments • Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously • Working with the developers, designers you will be in charge of running these experiments and to interpret results well. • Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate • Identify and establish partnerships with external literacy stakeholders. • Build a strategy for SEO and write engaging content that will take leads into paid users. • Be hands-on and willing to get involved in all aspects of the product process.

🎯 Anforderungen

• Previous experience in fields of Growth Marketing, affiliate marketing and/or acquisition campaign management in the UK. • Growth mindset and a solid understanding of all performance marketing channels: Paid, SEO, CRO, affiliate marketing, content marketing, and email marketing automation • Strong understanding of data and how data is collected and what metrics you need to evaluate the effectiveness of your experiments. • Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard. • Documented experience on how you use data in your decision-making process • Have proven experience in go-to-market marketing strategies and execution • Understanding of business intelligence: data readiness, analytical skills • Understanding of marketing funnels, segmentation and brand positioning. • Technical skills to setup campaigns and collect data to evaluate the effectiveness of your efforts. • Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard.

🏖️ Vorteile

• Share options • Opportunity for you to shape one of the most exciting and innovative products that help kids to read • Make your mark on the business - as a small team everyone’s opinion and drive counts. You will be a key player in the business. • Freedom to work from where you see fit • Flexible working hours • Absolute work title freedom • Team building trips • Coffee, tea, fruit and snacks

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