Account Director – PR

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Marketbridge

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1991

📣 Marketing

🏥 Gesundheitswesen

💼 Beratung

💰 Private Equity Round im 2023-11

Marketing • Healthcare • Consulting

Marketbridge ist eine Wachstumsberatung und Marketingfirma, die Managementberatung mit den Fähigkeiten einer Marketingagentur kombiniert. Das Unternehmen spezialisiert sich auf Go-to-Market-Beratung, Wachstumsstrategie und operative Optimierung und nutzt dabei Marketingwissenschaft, Analytik und Technologie, um nachhaltiges Umsatzwachstum für Kunden in verschiedenen Branchen zu erreichen. Zu ihren Dienstleistungen gehören Zielgruppenanalysen, Markenbotschaften, Nachfragegenerierung und digitale Erlebnisse, die alle darauf abzielen, modernen Führungskräften zu helfen, ihre Marktpräsenz zu transformieren und die Effektivität des Marketings zu optimieren.

Beschreibung

• Manages day-to-day execution across 5–6 accounts, serves as the strategic account lead for at least two, and supports other account leads to ensure programs align with client goals and deliver results. • Takes responsibility for ensuring all programs are running smoothly, and proactively communicates with VPs about account health, team and program performance, etc. • Develops draft plans for major PR campaigns (i.e., company launches, funding, etc.). • Directs teams toward national and business press opportunities that support client growth strategies, builds executive visibility, and leads by example in the execution of top-tier earned media relations. • Develops media strategies for the team and consistently secures top-tier coverage, including at least two new opportunities per client each month and one broadcast opportunity per client each quarter. • Ensures that high-level materials, including bylines and press releases, are brand-compliant, legally sound, and aligned with tone and message. • Leads client calls by focusing majority of discussion on new media/campaign ideas, asking questions to draw insights, and ensuring team participation. • Partners with VPs to manage client expectations and set strategic objectives, while monitoring account health, anticipating risk areas, and adjusting PR strategy to retain relationships and deliver consistent value. • Mentors and manages team members at the Manager and Senior AE levels, fostering skill growth, adaptability, and strategic thinking, and oversees at least one direct report (when applicable), including performance reviews, monthly check-ins, and staffing considerations. • Builds flexible team structures that accommodate each client’s communication preferences and internal operating style. • Contributes to new business efforts by providing client examples, slide content, media wins, and performance data for pitches, while proactively identifying upsell and cross-sell opportunities within existing accounts. • Attends two local industry/networking event annually (when applicable) and contributes to talent pipeline initiatives or recruiting efforts as needed.

🎯 Anforderungen

• Minimum of 4-5 years of PR experience either in an agency setting or corporate environment • Previous technology PR experience required, B2B tech preferred • Bachelor's degree in a communications, journalism or adjacent field • Strong comfort level in a client-facing role; manage and lead client status calls and thought leadership brainstorms • Solid record of securing Tier 1 and trade earned media coverage for the tech sector • Writing samples showing extensive experience drafting press releases, bylines, and other relevant writing content • Detail-oriented with the ability to juggle shifting priorities and deadlines • Experience leading speaking and awards programs for wider client visibility • Excellent writing, editing, and proofreading skills • Demonstrate an understanding of the holistic tech landscape and deliver proactive pitch angles and strategy • Monitor, track, and meet agreed-upon client KPIs through the use of reporting tools like MuckRack

🏖️ Vorteile

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.