Director, Revenue Marketing

🕒 vor 6 Tagen

🌪️ Kansas, Ohio, +1 weitere Bundesländer – Remote

infoinfo

💵 $124.000 - $206.600 / Jahr

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of McKesson

McKesson

10.000+ Mitarbeiter

Gegründet 1833

💼 Beratung

📦 Logistik

🏥 Gesundheitswesen

Consulting • Logistics • Healthcare

McKesson ist ein diversifizierter Marktführer im Gesundheitswesen, der sich auf den Vertrieb von Arzneimitteln, medizinische Versorgung und Gesundheitsdienstleistungen spezialisiert hat. Ihre Lösungen erleichtern den Zugang zu lebensverändernden Therapien, unterstützen einen effizienten Betrieb von Apotheken, Gesundheitssystemen und Kliniken und gehen kritische Herausforderungen wie Arzneimittelknappheit durch eine widerstandsfähige Lieferkette an. McKesson bietet umfassende Dienstleistungen wie Apothekenmanagement-Software, Beratung und Technologielösungen für Spezialpraxen an und konzentriert sich auf die Verbesserung der Gesundheitsergebnisse und die Weiterentwicklung der Pharmaindustrie. Sie arbeiten eng mit Biopharma-Unternehmen zusammen, um den Zugang zu Medikamenten, die Therapietreue und die Vermarktung zu verbessern, während sie Onkologie- und Biopharma-Praxen durch datengestützte Einblicke und reale Evidenz unterstützen.

Beschreibung

• Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals • Create and operationalize a qualified marketing funnel aligned to Sales targets and revenue outcomes • Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact • Partner with Sales leadership on pipeline targets, account strategy, and revenue attainment • Support acquisition, retention, and expansion across the full customer lifecycle • Develop client engagement, retention, and upsell programs with Client Success and Commercial teams • Develop customer marketing initiatives including case studies, advisory programs, and client communications • Lead agency strategy and manage external partners • Own the revenue marketing budget and track performance against budget and revenue targets • Lead campaigns across digital, traditional, events, partnerships, and emerging channels • Oversee thought leadership, trade shows, webinars, and lead-generation programs • Analyze campaign performance and optimize conversion rates, cost efficiency, and ROI • Establish performance metrics and reporting tied to pipeline contribution and revenue impact • Lead brand and content strategy across all channels and touchpoints • Manage owned channels including website, social media, and digital platforms • Oversee prospect-facing content, sales enablement materials, and thought leadership assets • Oversee product marketing strategy, positioning, messaging, and go-to-market planning • Analyze market trends, customer insights, and competitive landscape • Leverage marketing technology, automation, and AI to improve targeting, personalization, and efficiency • Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics • Lead and develop a high-performing revenue marketing team • Partner with Sales, Client Success, Product, and leadership teams for alignment and execution

🎯 Anforderungen

• Degree or equivalent experience • 12+ years of marketing experience • Strong focus on B2B SaaS, demand generation, and revenue marketing • 4+ years of management experience • Experience leading teams responsible for pipeline generation and revenue impact • Proven experience in the healthcare industry • Experience working cross-functionally with Sales, Product, and executive leadership in a high-growth environment • Experience with Salesforce and Marketing Automation / CRM platforms • Strategic mindset and ability to translate business objectives into measurable outcomes • Deep expertise in integrated marketing, demand generation, and funnel optimization • Strong analytical skills focused on ROI, conversion metrics, and pipeline performance • Problem-solving skills, solid judgment, and sense of urgency • Ability to communicate, present, and influence effectively at all organizational levels • Willingness to recommend innovative ways to scale and grow the business

🏖️ Vorteile

• Competitive compensation package as part of McKesson’s Total Rewards • Annual bonus or long-term incentive opportunities may be offered • Benefits information provided via McKesson’s benefits program • Equal employment opportunities • Reasonable accommodation for applicants with disabilities

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