Digital Strategist

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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ModMed

1001 - 5000 Mitarbeiter

🏥 Gesundheitswesen

💼 Beratung

📦 Logistik

Healthcare • Consulting • Logistics

ModMed ist ein Unternehmen für Gesundheitstechnologie, das spezialisierte elektronische Gesundheitsakten (EHR)-Software, Praxismanagement, Revenue Cycle Management, Analysen und Patientenkommunikations-Tools für medizinische Praxen bereitstellt. Ihre Plattform integriert KI-gesteuerte Funktionen – wie ModMed Scribe – für die klinische Dokumentation, Workflow-Automatisierung, Rechnungsunterstützung und Patientenbindung, um Fachärzten zu helfen, ihre Abläufe zu optimieren und die Effizienz zu steigern. ModMed konzentriert sich darauf, Spezialpraxen (Dermatologie, Augenheilkunde, Gastroenterologie, Orthopädie, Gynäkologie, etc. ) mit Onboarding, Support und Integrationen (FHIR API, Telemedizin, Zahlungsabwicklung) zu bedienen.

Beschreibung

• Develop integrated digital customer journeys aligned with business objectives, brand direction, and product/market strategies • Combine web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers • Leverage AI tools and human strategic context to build cohesive, actionable recommendations • Partner with paid media, email marketing, events, and content teams across full-funnel marketing campaigns • Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths • Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps • Monitor emerging trends in search, social media, healthcare technology, user experience, and practical AI applications

🎯 Anforderungen

• Bachelor's degree • 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role • Proven track record in B2B and SaaS marketing environments (required) • Healthcare industry experience preferred • Broad understanding of SEO, paid media, social, email, web content, analytics, and conversion rate optimization • Ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations • Excellent communication, presentation, and cross-functional project management skills • Active curiosity about emerging digital trends and AI capabilities • Ability to travel domestically around 10–15%

🏖️ Vorteile

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k) matching contribution of 50% of your contribution deferred on up to 6% of your compensation; after one year, 100% of matching contributions are vested • Generous Paid Time Off • Paid Parental Leave programs • Company-paid Life and Disability benefits • Flexible Spending Account • Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups • Professional development opportunities • Tuition reimbursement programs • Unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities • Dog-friendly headquarters • Weekly catered breakfast and lunch • Treadmill workstations • Zen and wellness rooms

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