Director, Field Marketing

Stelle nicht auf LinkedIn

🕒 vor 27 Tagen

🌽 Illinois – Remote

infoinfo

💵 $130.000 - $170.000 / Jahr

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Avenu Insights & Analytics

Avenu Insights & Analytics

501 - 1000 Mitarbeiter

Gegründet 1978

🏛️ Regierung

📋 Compliance

☁️ SaaS

Government • Compliance • SaaS

Avenu Insights & Analytics ist ein Unternehmen, das sich der Verbesserung der Einnahmenrückgewinnung und Compliance für staatliche und kommunale Regierungen widmet. Das Unternehmen bietet ein umfassendes Dienstleistungs- und Softwareangebot, das darauf abzielt, Transparenz und betriebliche Effizienz zu maximieren und gleichzeitig den Steuerzahlern zu helfen, ihren Verpflichtungen nachzukommen. Mit Fachwissen in den Bereichen Compliance-Prüfung, digitale Transformation und Verwaltung öffentlicher Aufzeichnungen arbeitet Avenu mit Regierungsbehörden zusammen, um neue Einnahmequellen zu identifizieren und Bürgerservices zu optimieren.

Beschreibung

• Own and drive Neumo's national event strategy and annual operating model • Allocate a significant national field-marketing budget across products, territories, and business units • Co-own event-driven pipeline and retention outcomes with Sales and business-unit leaders • Launch and scale Neumo's flagship annual customer conference planned for Q2 2027 • Own conference strategy, experience design, registration, partner/sponsor program, supplier contracts, and P&L • Plan and manage logistics for sales kickoff, President’s Club, and other strategic go-to-market meetings • Build, lead, and grow the events team • Protect and amplify Neumo's brand across events • Oversee venue, booth, shipping, staffing, and collateral logistics • Own the event-management system and improve processes through software adoption and AI-enabled tooling • Report on event performance and connect activity to pipeline and closed-won revenue • Build and oversee the multi-million-dollar budget, forecast spend, negotiate contracts, and demonstrate ROI • Design a high-conversion lead-to-opportunity flow from events • Serve as executive escalation point with vendors and venues • Partner with Sales Development and Inside Sales to convert booth meetings into discovery and demo calls • Align event programming with business, territory, and retention strategies • Partner with HRBP on hiring, headcount planning, compensation actions, career pathing, and workforce planning • Define team structure, reporting lines, role scope, and career paths • Set growth plans, coach employees, provide feedback, and create stretch opportunities • Lead performance management and address performance gaps • Build a culture of accountability and ownership

🎯 Anforderungen

• 10+ years of experience in field marketing, event marketing, or corporate/global event management • Experience managing a portfolio of 100+ events annually • 5+ years of people-management experience • Experience recruiting, hiring, onboarding, and developing team members • Experience leading agencies, DMCs, production partners, and vendors • Experience in a high-velocity, multi-workstream environment • Full ownership of a large budget, including forecasting, procurement, contract negotiation, and demonstrating ROI • Experience standing up or scaling a flagship customer conference, sales kickoff, or similarly large-scale/executive event • Experience partnering cross-functionally with Sales, business-unit leaders, and Customer Success • Experience designing executive, VIP, or incentive experiences • Public sector, govtech, SaaS, or regulated-industry experience is a strong plus • Ability to set a national event strategy and build the operating model • Ability to hire, develop, and lead event professionals • Budget and vendor management, including multi-million-dollar budgets and national/international vendor contracts • Reporting and analytics for event performance and ROI • Project management using tools like Monday.com • Executive presence with senior leaders and government stakeholders • Strong written and verbal communication • Analytical ability to translate event data into cost-per-lead, cost-per-opportunity, and pipeline insights • Experience designing attendee experiences • No educational credential is explicitly required

🏖️ Vorteile

• Competitive benefits and compensation package • Equal Opportunity Employer

Jetzt Bewerben

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