Commercial Marketing Manager – Downstream

🕒 vor 1 Monat

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

👻 Geisterscore 10%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

Jetzt Bewerben

Ähnliche Remote-Jobs finden

E-Mail-Benachrichtigung für neue Jobs einrichten

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen

Natus Medical Incorporated

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

🏥 Gesundheitswesen

🔧 Hardware

🏭 Fertigung

💰 €30.760.000 Post-IPO Equity - Natus Medical im 2006-08

Healthcare • Hardware • Manufacturing

Natus Medical Incorporated ist ein Medizintechnikunternehmen, das diagnostische und Überwachungsprodukte für Gesundheitsdienstleister entwickelt, herstellt und vertreibt. Die Angebote konzentrieren sich auf neurologische und neonatale Versorgung sowie auf Hör- und Gleichgewichtsbewertung, einschließlich Geräten und zugehöriger Software, die in Krankenhäusern, Kliniken und Fachpraxen eingesetzt werden. Natus verkauft hauptsächlich Ausrüstung und Lösungen an Gesundheitsorganisationen weltweit.

Beschreibung

• Lead the global launch framework for assigned products and services and drive commercialization across the Americas • Partner with Regional Marketing Management across EMEA and APAC, including China, to localize and execute global strategies across the Americas • Gather and analyze Americas market intelligence, including trends, customer needs, reimbursement dynamics, clinical practices, competitive activity, and purchasing behaviors • Monitor market adoption, market share, product performance, sales data, financial metrics, customer feedback, and market research • Develop competitive positioning, tools, resources, segmentation, targeting, messaging, campaigns, pricing strategies, and profitability analyses • Translate business cases into annual regional marketing plans, forecasts, growth initiatives, and budget management • Establish launch performance metrics and monitor execution, customer adoption, revenue contribution, field readiness, and launch effectiveness • Identify launch risks, adoption barriers, and execution gaps and develop mitigation plans • Support commercialization throughout the product lifecycle, including sustaining marketing, portfolio optimization, and end-of-life transitions • Build relationships with Key Opinion Leaders, customers, and clinical stakeholders • Partner with Medical Education, Product Management, Quality, Regulatory Affairs, Finance, Sales Operations, Operations, Supply Chain, and Marketing Communications • Lead cross-functional regional marketing projects from strategy through execution • Develop customer-facing and sales-enablement materials, including messaging, value propositions, training tools, competitive comparisons, and commercialization assets • Monitor product performance, recommend optimizations, and define and track regional marketing KPIs • Serve as a liaison between Americas Sales and global commercial marketing functions

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field • 5+ years of experience in downstream product or services marketing or commercialization • Demonstrated success with regional product launches and go-to-market strategies in a regulated healthcare environment • Strong marketing and commercialization expertise, including medical-device commercialization, product lifecycle management, and healthcare market dynamics • Experience gathering and analyzing market intelligence and turning complex information into clear business recommendations • Experience leading global and regional launch projects and managing multiple priorities in a fast-paced environment • Excellent communication, presentation, collaboration, and stakeholder-management skills • Ability to build relationships and influence stakeholders across functions, organizational levels, countries, and cultures • Strong customer focus and high emotional intelligence • Experience adapting global strategies to meet regional market needs • Proficiency with Microsoft PowerPoint and Excel, CRM platforms, and marketing analytics tools such as Salesforce • Excellent written and verbal communication skills in English • Must remain current with and follow all relevant Quality System procedures • Reliable internet connection and appropriate home-office environment • MBA or other advanced degree, healthcare or medical-device industry experience, knowledge of medical education and continuing education requirements, understanding of regional healthcare markets and regulatory environments, and global matrixed-organization experience are preferred/“Even Better If” qualifications

🏖️ Vorteile

• Remote, U.S.-based position • Approximately 25–30% domestic and international travel • Reliable internet connection and appropriate home-office environment • Reasonable accommodations and appropriate support and resources • Inclusive workplace culture emphasizing teamwork, agility, accountability, respect, collaboration, and continuous improvement