Director, NA Field Marketing

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

Jetzt Bewerben
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Logo of Neo

Neo

11 - 50 Mitarbeiter

Gegründet 2025

🔒 Cybersecurity

🤖 Künstliche Intelligenz

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Neo ist ein KI-natives Sicherheitsunternehmen, das eine Kontrollschicht für das "agentische" Unternehmen aufbaut. Die Plattform von Neo entdeckt und inventarisiert agentische Software (Agents, Modelle, Erweiterungen, MCP-Server) auf Endpunkten, bewertet Konfigurationen und Risiken über eine kontinuierlich aktualisierte Wissensbasis (Neoverse) und erzwingt granulare, Echtzeit-Richtlinien am Endpunkt (erlauben/anhalten/blockieren) mithilfe eines eingebauten LLM. Das Produkt betont Sichtbarkeit, Zuordnung von menschlichen und nicht-menschlichen Aktionen, Datenschutz auf dem Gerät, leichte Implementierung (keine Kernel-Module oder OS-Hooks) und Unternehmensbereitschaft für SecOps-Teams, um agentische Bedrohungen in Apps, Identitäten und Systemen zu verhindern.

Beschreibung

• Own the field marketing strategy and calendar across regions, including third-party conferences (e.g., RSA, Black Hat, Gartner Security & Risk Management Summit), industry roundtables, executive dinners, regional meetups, and Neo Security's flagship user/customer event. • Build and manage the field marketing budget, allocating spend across sponsorships, owned events, and travel to maximize pipeline contribution and ROI. • Partner with Sales and SDR leadership to align event and field programs with territory plans, target account lists, and pipeline goals. • Design and execute account-based marketing (ABM) programs and integrated regional campaigns in partnership with Demand Generation and Product Marketing. • Manage vendor and sponsorship relationships, negotiating contracts and evaluating conference ROI to inform future investment. • Lead event logistics end-to-end: venue selection, booth/space design, staffing, swag and collateral, speaker sessions, and on-site execution. • Define and report on field marketing KPIs (pipeline sourced/influenced, cost per meeting, cost per opportunity, event attendance and conversion) and present results to marketing and sales leadership. • Build and manage a team of field marketers and/or event coordinators as the program scales, including contractors and agencies for peak event seasons. • Represent the marketing function at key industry events, occasionally including public-facing or spokesperson duties. • Stay current on the cybersecurity conference and analyst landscape to identify new, high-value opportunities for visibility.

🎯 Anforderungen

• 8+ years in field marketing, event marketing, or demand generation, with at least 3 years in a leadership or head-of-function role. • Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space. • Proven track record designing field programs that generate measurable pipeline, with fluency in pipeline attribution and marketing ROI reporting. • Hands-on experience managing large-scale industry conferences and sponsorships (booth strategy, speaking slots, executive briefings). • Strong budget management skills, including vendor negotiation and cost/ROI tracking across a multi-hundred-thousand-dollar annual events budget. • Experience partnering closely with Sales leadership and working from a shared pipeline/revenue targets model. • Proficiency with marketing and sales tools such as Salesforce, a marketing automation platform (e.g., HubSpot, Marketo), and event management/registration tools. • Excellent project management skills and the ability to run multiple concurrent events and workstreams without dropping details. • Willingness to travel domestically up to 30-40%, including some evenings/weekends around major industry events. • Based in the United States, able to work across U.S. time zones.

🏖️ Vorteile

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development

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