Senior Performance Media Manager

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

👔 Manager

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Lebenslauf hochladen

Newfold Digital

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2021

💼 Beratung

📣 Marketing

📦 Logistik

💰 Venture Round im 2021-01

Consulting • Marketing • Logistics

Newfold Digital ist ein führender Anbieter von Lösungen für die Online-Präsenz, der Millionen von kleinen und mittelständischen Unternehmen weltweit betreut. Durch sein Markenportfolio, einschließlich Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com und vielen anderen, unterstützt Newfold Digital Kunden jeder Größe dabei, eine digitale Präsenz aufzubauen, die Ergebnisse liefert und Mehrwert für Unternehmen schafft. Mit einem umfangreichen Produktangebot wie Domains, Website-Baukästen, Hosting, Sicherheit, Online-Marketing, professionellem Webdesign und SEO-Services sowie einer individuellen Unterstützung arbeitet Newfold Digital mit seinen Kunden zusammen, um ihre Bedürfnisse in Bezug auf Online-Präsenz zu erfüllen.

Beschreibung

• Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings • Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals • Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels • Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics • Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting • Lead budget planning, forecasting, and financial reconciliation across all paid media channels • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

🎯 Anforderungen

• 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk) • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives • Experience managing influencer/creator partnerships within a paid media context • Excellent project management skills and comfort working in a fast-moving, cross-functional environment • Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

🏖️ Vorteile

• Excellent Health Insurance options to fit you • HSA • Medical • Dental • Vision • Matching 401K • Life/ AD&D /STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy