Manager, Demand Generation – B2B

🕒 vor 25 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $78.200 - $130.400 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Nielsen

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

Gegründet 1923

📱 Medien

📣 Marketing

💰 Post-IPO Debt im 2023-02

Media • Data Analytics • Marketing

Nielsen ist ein weltweit führendes Unternehmen im Bereich der Publikumsforschung und Analytik und bietet Einblicke in das Verbraucherverhalten über verschiedene Medienplattformen hinweg, einschließlich TV, Streaming, Audio und Digital. Sie sind spezialisiert auf plattformübergreifende Messungen, Mediaplanung und Marketingoptimierung und helfen Unternehmen dabei, ihre Zielgruppen effektiv zu verstehen und zu erreichen. Mit umfassenden Datenlösungen und Tools wie Nielsen ONE zielen sie darauf ab, die Komplexität der Publikumsumsetzung zu navigieren und die Marketingleistung global zu steigern.

Beschreibung

• Play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. • Architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. • Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers. • Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution. • Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture. • Act as the authoritative day-to-day leader and operational manager for paid media and creative agency partners, steering programmatic briefs, campaign deliverables, and fiscal performance reviews.

🎯 Anforderungen

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology industries. • Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites). • Advanced analytical mindset with deep experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce (CRM) environments. • Structured, data-backed approach to multi-channel execution, including experience piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures. • Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines. • Professional-level expertise in Google Workspace environments. • Direct technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures. • Active working competency with AI platforms (e.g., Gemini, Claude, ChatGPT) to optimize workflow velocity, data summary operations, and initial copy development. • Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails.

🏖️ Vorteile

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off • Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility