Manager, Public Relations

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Oatly

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1001 - 5000 Mitarbeiter

Gegründet 1994

🍽️ Lebensmittel & Getränke

🏥 Gesundheitswesen

💼 Beratung

Food & Beverage • Healthcare • Consulting

Oatly ist ein Unternehmen, das 1994 mit dem Ziel gegründet wurde, nachhaltige und verantwortungsvolle Produkte herzustellen, insbesondere pflanzliche Alternativen wie Hafermilch. Das Unternehmen setzt sich dafür ein, ein gesünderes Leben zu fördern, indem es Produkte mit maximalem Nährwert und minimalem Umwelteinfluss anbietet. Oatly glaubt an die Bedeutung der Verantwortung von Unternehmen für gesellschaftliche Anliegen und setzt sich dafür ein, Nahrungsmittel direkt für den menschlichen Verzehr statt für Tierfutter anzubauen. Ziel ist es, positive Veränderungen in den Essgewohnheiten herbeizuführen, ohne die Ressourcen des Planeten zu belasten.

Beschreibung

• input into and execute Oatly’s North American Public Relations strategy, to promote overall strategic priorities across business, consumer, and industry media, and to help Oatly manage its brand reputation • Build, maintain, and strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus across business, consumer, and trade media • Assist in securing strategic press coverage across print, digital, and broadcast media, including features and product placement • Manage day-to-day relationships with PR agencies, influencer agencies, and other external support • Regularly collaborate and coordinate work with public relations colleagues globally • Regularly monitor and identify relevant entry points for the brand’s voice within the broader cultural narrative • Act as the go-to comms partner for North American nutrition and sustainability directors • Act as a regular external communications strategic partner for Oatly's cross-functional team members • Assist in crisis comms scenarios • Help identify, prep, and staff strategic event and speaking engagement opportunities for global and North American spokespeople • Identify and oversee the creation/submission of applications for relevant industry recognitions and awards • Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders • Monitor industry trends, identify key insights on the category, and help create compelling pitch angles • Develop thoughtful media reporting and oversee monitoring and coverage tracking • Help track the annual NA PR budget as related to own workstreams

🎯 Anforderungen

• 5+ years working in public relations, external brand communications, or journalism; ideally, familiarity with emerging consumer brands • A strong background in media relations best practices that enables comfort and confidence speaking with media, key stakeholders, and executives, supervised and unsupervised • Desire and ability to manage and foster external relationships with reporters, conference organizers, and brand partners built on trust and open communications • Strong written and interpersonal communication skills, inclusive of writing pitches, press releases, and headlines, with creativity and originality in mind • Background and/or interest in the fields of nutrition and sustainability, and a desire to lead strategy development and execution around nutrition and sustainability for the brand • Ability to think critically and make informed decisions that drive toward our strategic goals, yet flexibility and openness to change and new information • A connection to Oatly’s mission of encouraging health, sustainability, and transparency

🏖️ Vorteile

• flexible vacation (take it when you need it) • really great benefits (yes, pet insurance is in there) • paid volunteer days off throughout the year (doing good is fun) • free six packs of oatmilk • genuinely great coworkers who are rooting for each other and the company to thrive