Product Marketing Manager – GTM

🕒 vor 3 Monaten

💵 $155.000 - $165.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Owner.com

Owner.com

201 - 500 Mitarbeiter

Gegründet 2020

🍽️ Lebensmittel & Getränke

📣 Marketing

💼 Beratung

💰 €120.000.000 Series C - Owner im 2025-05

Food & Beverage • Marketing • Consulting

Owner. com ist eine KI-gesteuerte SaaS-Plattform, die unabhängigen Restaurants hilft, den direkten Online-Verkauf zu steigern. Sie bietet markeneigene Webseiten, Online-Bestellungen, individuelle mobile Apps, automatisiertes Marketing, Treueprogramme und eine Provision-freie Lieferung. Das Unternehmen betont die Erhöhung des Google-Datenverkehrs, Wiederholungsbestellungen und die Reduzierung von Gebühren Dritter für Restaurantbesitzer durch schlüsselfertige Technologie und Unterstützung.

Beschreibung

• Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories to improve competitive win rates • Partner with Sales, Customer Success, and Support to improve customer closing, onboarding, adoption, retention, and expansion • Identify adoption blockers and churn risks and develop retention and expansion plays • Create scalable enablement systems and workflows for frontline teams • Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning • Define priority audiences and customer behaviors and build GTM programs to influence them • Partner with Product from discovery through rollout to clarify customer problems and sharpen value propositions • Use launches, customer communications, in-product moments, and other channels when they drive measurable customer or commercial outcomes • Use AI to accelerate research, content creation, analysis, and enablement while maintaining accuracy • Work with the VP of Marketing, Product Marketing, Product and EPD, Enablement, Sales, Customer Success, Support, Customer Marketing, Growth Marketing, Community, and Brand/Events • Complete a practical evaluation scenario involving an adoption or competitive win-rate challenge and define how to measure impact

🎯 Anforderungen

• 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology • Track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness • Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams • Strong customer and market judgment • Systems mindset and ability to build repeatable workflows • Excellent writing and presentation skills • Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing • AI-forward approach, actively using AI without sacrificing accuracy, judgment, or customer empathy • Legally authorized to work in the U.S. or Canada • Must answer required application questions regarding relevant experience and GTM work

🏖️ Vorteile

• Generous pre-IPO equity package • Comprehensive health coverage • Remote-first workplace • Unlimited PTO • Additional perks

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