Customer Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Palm Bay International

Palm Bay International

201 - 500 Mitarbeiter

Gegründet 1977

🍽️ Lebensmittel & Getränke

🏭 Fertigung

🛍️ eCommerce

Food & Beverage • Manufacturing • eCommerce

Palm Bay International ist ein führender Importeur und Vertreiber von edlen Weinen, Spirituosen und Craft-Getränken. Das Unternehmen hat sich der Beschaffung hochwertiger Produkte aus der ganzen Welt verschrieben, um seinen Kunden eine vielfältige Auswahl zu bieten. Mit einem starken Fokus auf Kundendienst und Branchenerfahrung arbeitet Palm Bay International mit einer Vielzahl renommierter Marken zusammen, um sein Angebot auf dem Getränkemarkt zu erweitern.

Beschreibung

• Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming • Focus on critical accounts across on-premise channels, including dining, lodging, transportation, and entertainment • Partner with Strategic Accounts Off Premise Sales Directors to identify, develop, and execute customer marketing solutions, including programs and selling material • Focus on top regional chains and align initiatives with Palm Bay’s brand strategies and commercial goals • Collaborate across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners • Develop and execute insight-driven programs and activations that align with brand and customer strategies • Identify and activate promotional materials that engage consumers and shoppers, measuring effectiveness through sales data and customer feedback • Partner with Business Intelligence to provide chain and distributor sales teams with tools and resources to drive the business • Develop customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing programs • Consult internally on national innovation and account specialty items to ensure successful launch and execution • Assist in planning and logistics for wine tastings, events, and activations • Serve as liaison between brand and chain sales teams to ensure a constant flow of information • Measure and evaluate programming initiatives to inform optimization and spend efficiency

🎯 Anforderungen

• Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience, including understanding of the on- and off-premise channels and their unique dynamics • Ability to develop strong cross-functional relationships while navigating and resolving interdepartmental challenges • Experience with syndicated data analysis • Ability to manage multiple priorities and projects in a fast-paced environment • Collaborative working style and comfort operating in ambiguity • Creative, strategic thinker with ability to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25%

🏖️ Vorteile

• Medical insurance • Dental insurance • Vision insurance • Life insurance • 401(K) • Paid vacation • Personal time off • 11 paid company holidays

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