Marketing Manager – Account Based Marketing

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Paylocity

WebsiteLinkedInAlle Stellen

5001 - 10000 Mitarbeiter

Gegründet 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 €10.000.000 Venture Round - Paylocity im 2008-05

HR Tech • SaaS • B2B

Das 412. Testgeschwader der Edwards Air Force Base ist ein wichtiger Bestandteil der US-Luftwaffe, der sich der Luft- und Raumfahrttestung und -bewertung widmet. Das Geschwader überwacht verschiedene Programme zur Verbesserung der Einsatzfähigkeiten und Sicherheit im militärischen Luftfahrtsektor. Es spielt eine entscheidende Rolle bei der Unterstützung der Edwards Airmen und fördert Innovationen durch Initiativen wie den Spark Tank-Wettbewerb, der Bildung und Gemeinschaftsengagement in den MINT-Bereichen betont.

Beschreibung

• Manage and optimize our current ABM digital programs (display, paid media, CTV, and video) • Own the roadmap to scale them into a coordinated omnichannel motion spanning digital, email, events/webinars, direct mail, and gifting • Own our scalable gifting program (Reachdesk) • Serve as ABM's primary partner to the SDR organization and Sales leadership • Train teams on sales intelligence and intent data • Manage and refine SDR/AE alert workflows • Ensure fast, effective follow-up on marketing-sourced signals • Act as administrator and internal expert for 6sense • Own the Enterprise lead gen strategy and funnel end to end • Develop and execute ABM strategy end to end • Research and identify top accounts and ideal customer profile • Partner with SDR leadership and Sales leadership on account selection • Deliver ongoing SDR and Sales enablement • Plan and execute integrated ABM campaigns • Partner with Analytics and Marketing Operations teams to ensure ABM influence is properly tracked • Measure and report on key ABM KPIs • Apply an experimentation mindset and optimize campaigns • Evaluate new ABM channels, technologies, and data sources

🎯 Anforderungen

• 5–7+ years' B2B marketing experience, preferably in the SaaS industry • at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled) • Hands-on, power-user experience with an ABM/intent platform — 6sense strongly preferred (Demandbase or similar considered) • Experience with gifting/direct mail platforms (e.g., Reachdesk, Sendoso) and sales engagement tools (e.g., Salesloft, Outreach) • Demonstrated success partnering with SDR teams and Sales leadership • Strong command of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting • Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar) • Proven executive presence and ability to communicate effectively with senior leaders • Ability to work within a project management tool • Superior communication skills working across internal and external departments • Organized, detail-oriented and highly motivated, with project management experience in a fast-paced environment • Self-starter and problem solver, highly reliable and accountable to deadlines • BS/BA in Communications, Marketing or related field desired.

🏖️ Vorteile

• medical • dental • vision • life • disability • a 401(k) match • perks that support you, your family, and your finances • career development opportunities