VP, Marketing

Stelle nicht auf LinkedIn

🕒 vor 23 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

Jetzt Bewerben
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Logo of Catena

Catena

1 - 10 Mitarbeiter

💼 Beratung

🏥 Gesundheitswesen

📦 Logistik

Consulting • Healthcare • Logistics

Catena, inzwischen als Pearl Talent bekannt, ist ein Unternehmen, das sich darauf spezialisiert hat, Organisationen bei der Gewinnung erstklassiger Remote-Talente aus dem Ausland zu unterstützen – mit Schwerpunkt auf Kandidat:innen von den Philippinen und aus Lateinamerika. Sie bieten einen rigorosen Vetting-Prozess, um hochqualifizierte Kandidat:innen mit modernen Software-Skills und fließenden Englischkenntnissen zu vermitteln. Pearl Talent bietet zwei zentrale Recruiting-Services: Managed Services, die Compliance, Payroll und Training übernehmen, sowie Direct Placement für Unternehmen, die Einstellungen intern managen. Der Fokus liegt auf langfristiger Mitarbeiterbindung und Qualität im Recruiting, mit dem Ziel, leistungsstarke Remote-Teams für verschiedene Branchen aufzubauen, darunter Gesundheitswesen, Immobilien und Finanzwesen.

Beschreibung

• Own Pearl's brand positioning, creative direction, and storytelling strategy • Find and develop compelling stories about Pearl's founders, clients, talent, and communities • Develop creative concepts, conduct interviews, build storyboards, and write scripts • Transform interviews into first-person stories, videos, articles, and social content • Develop founder personal brands on LinkedIn and other platforms • Create consistent storytelling across the website, LinkedIn, Instagram, and other channels • Own marketing strategy for NY Deep Tech, Operating Room, and Health Command communities • Build community brands and grow founder, executive, operator, and prospective-client audiences • Shape events and retreats into compelling, shareable experiences • Turn events into videos, interviews, founder stories, and social content • Build and lead the marketing team and external specialist network • Recruit and manage specialists in video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO • Establish creative briefs, production workflows, quality standards, and accountability • Develop repeatable content production and distribution processes • Manage marketing resources and external partners • Establish KPIs for reach, virality, engagement, brand loyalty, prospecting, and conversion • Measure community growth, participation, retention, and audience quality • Partner with Sales to connect marketing, community, and events to qualified prospects and client acquisition • Oversee paid advertising, SEO, GEO, and distribution channels • Test creative, content, and distribution strategies using performance data

🎯 Anforderungen

• Exceptional storyteller and brand builder; able to find the human story behind a company or person and turn it into engaging, shareable content • Demonstrated ability to build distinctive, memorable, culturally relevant brands and genuine audience loyalty • Hands-on creative leadership, including developing concepts, storyboards, and scripts; interviewing people and working with production teams • Understanding of organic content reach, engagement, and amplification through founders, creators, employees, customers, and communities • Understanding of community-driven growth and converting offline experiences into online conversations • Understanding of the relationship between brand, revenue, qualified prospects, and client acquisition • Understanding of B2B and B2C marketing • Ability to build and manage creative teams across copywriting, video production, design, paid advertising, and search • Established network of freelancers, creators, and agencies • Comfortable working directly with founders and executing without detailed instructions • Belief in Pearl's mission to change perceptions of exceptional professionals in the Philippines, Latin America, and other global markets • Relevant brand-building experience in a high-growth startup, consumer or B2B brand, or community-driven business • Marketplace, recruiting, staffing, or HR technology experience is a plus, but not required • High standards and low ego

🏖️ Vorteile

• Build and Grow Quickly — opportunity to step into leadership early and own decisions that shape how the company grows • Fully Remote. Forever. • Unlimited PTO • Global Retreats • Ambitious and Kind Team • Low-ego, no-assholes policy

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