Senior Paid Media Specialist

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Penn Foster

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201 - 500 Mitarbeiter

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👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster ist eine Online-Karriere-Schule und Hochschule mit Akkreditierung, die selbstgesteuerte, karriereorientierte Diplome, Zertifikate, Associate- und Bachelor-Abschlüsse in verschiedenen beruflichen und professionellen Bereichen anbietet. Die Programme umfassen Gesundheitswesen, Veterinärtechnologie (einschließlich eines durch AVMA-CVTEA akkreditierten Vet Tech-Programms), handwerkliche Berufe (HLK, Elektriker, Klempner), Business, IT, Strafjustiz, Design sowie durch die Distance Education Accrediting Commission akkreditierte Highschool-Abschlüsse. Penn Foster richtet sich hauptsächlich an individuelle Lernende mit flexiblen Online-Studienoptionen und bietet zudem Schulungslösungen für Organisationen und Arbeitgeber an.

Beschreibung

• Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms • Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets • Manage and optimize multi-channel budgets with full accountability for performance outcomes • Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages • Identify scaling opportunities while maintaining efficiency and mitigating channel risk • Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency • Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing • Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance • Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix • Ensure proper tracking, attribution alignment, and campaign measurement integrity • Continuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition efforts • Operate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisions • Communicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps. • Demonstrate strong growth instincts and industry awareness, staying current on channel trends, privacy/measurement updates,

🎯 Anforderungen

• 3+ years of proven experience managing social and programmatic media platforms • Excellent written and verbal communication skills, with a keen eye for detail. • Proficiency in using social media management tools and analytics platforms. • Ability to work independently and as part of a team. • Strong analytical and problem-solving skills with meticulous attention to detail. • Knowledge of current social media trends and emerging platforms. • Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management • Bachelor's degree in Marketing, Communications, or a related field (preferred).

🏖️ Vorteile

• medical • dental • vision • flexible spending • generous paid time off • sponsored volunteer opportunities • a 401K with a company match • free access to our online programs