Integrated Campaign Strategist

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🕒 vor 29 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🔴 Experte

👻 Geisterscore 12%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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PMI

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🤝 Non-Profit

Education • Non-profit

Das Project Management Institute (PMI) ist eine globale gemeinnützige Berufsorganisation, die Standards festlegt, Bildung und Zertifizierungen anbietet und die Praxis des Projekt- und Programmmanagements unterstützt. PMI bietet weithin anerkannte Zertifizierungen (PMP, CAPM, PMI-ACP, PMI-CPMAI und andere), veröffentlicht Standards und Leitfäden wie den PMBOK Guide, organisiert Schulungen, Veranstaltungen, Forschung und Thought Leadership und bietet digitale Werkzeuge und Unternehmenslösungen (z. B. PMI Infinity) sowie Mitgliedsservices für eine Gemeinschaft von Projektprofis (mit mehr als 800. 000 Mitgliedern).

Beschreibung

• Own the end-to-end, cross-channel activation strategy for integrated campaigns across paid media, email, web, social, and content • Translate campaign and lifecycle objectives into integrated activation plans defining channel mix, format investment, and audience segmentation • Direct channel owners and agency partners in executing the strategy • Identify opportunities for personalization, segmentation, and audience relevance • Set paid media strategy, including platform selection, format strategy, and targeting approach • Review and approve agency media plans against activation strategy and growth goals • Hold the agency accountable for performance and strategic fit • Partner on in-flight optimization and test-and-learn or new-channel pilots • Monitor business performance, audience behavior, market dynamics, and seasonal or cultural moments to identify growth opportunities • Set and own campaign activation and growth marketing performance goals, including conversion, funnel/pipeline impact, channel efficiency, CAC, ROAS, cost-per-conversion, and lifecycle impact • Track, report, and optimize activation and growth performance • Partner with Product Marketing to maintain a shared view of business impact from awareness and activation through product adoption • Serve as the central strategic lead across dependencies, roles, and timelines for integrated campaigns • Facilitate campaign kickoffs, checkpoints, and retrospectives • Represent activation strategy and growth performance to senior stakeholders, including CMO/VP-level media plan and channel investment reviews • Partner with Regional Marketing to align global and regional execution requirements • Define and evolve operating models, templates, and workflows for activation strategy and growth performance • Maintain clear and accurate campaign documentation across workstreams • Lead process improvements that reduce friction between strategy, channel owners, and agency execution

🎯 Anforderungen

• Bachelor's degree in Marketing, Communications, Business, or related field • 8–10 years of experience in integrated marketing, growth marketing, or performance marketing • Direct ownership of paid media strategy and planning • Proven track record of driving campaign performance across the end-to-end customer lifecycle • Experience setting and being accountable to growth/performance targets • Experience managing agency relationships strategically, including briefing, directing, and holding agencies accountable to performance • Comfortable working in a matrixed, cross-functional environment with senior stakeholder visibility • Familiarity with marketing automation platforms, CRM systems, analytics/performance dashboards, and project management tools • Ability to design channel-agnostic activation strategies across paid, owned, and earned channels • Strong business and customer acumen across B2B and B2C contexts • Deep fluency in paid channel formats, targeting, platforms, and performance metrics including CAC, ROAS, and conversion • Ability to set, own, and be accountable for growth/activation performance targets • Ability to direct and hold agency partners accountable at a strategy level • Cross-channel judgment across format and investment tradeoffs • Executive communication skills, including CMO/VP-level strategy and performance review • Analytics literacy and ability to translate data into optimization decisions • Content and messaging awareness • Adaptability in fast-paced, dynamic environments • Proficiency in English • Ability to travel nationally and globally, potentially over weekends or holidays

🏖️ Vorteile

• Some travel, possibly up to 15%, conditions permitting • Ability to travel nationally and globally, including over weekends or holidays when required