Director – ECommerce

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POLYWOOD®

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1990

🏭 Fertigung

🛍️ eCommerce

👥 B2C

Manufacturing • eCommerce • B2C

POLYWOOD ist ein US-amerikanischer Hersteller von langlebigen, pflegeleichten Gartenmöbeln, die aus einem firmeneigenen Polymer-Holzwerkstoff und wetterbeständigen Materialien gefertigt sind. Gegründet im Jahr 1990 und hergestellt in Produktionsstätten in Indiana und North Carolina, bietet POLYWOOD Adirondack-Stühle, Essgruppen, Tiefseemöbel, Pflanzgefäße, Möbel für den Poolbereich und Zubehör an, die direkt über die eigene Webseite und Ausstellungsräume an die Endkunden vermarktet werden. Das Unternehmen legt großen Wert auf Nachhaltigkeit und langlebige Leistung durch Produkttechnologien und Garantien (ClimateTuff™, Solidcore™, ColorStay™, POLYWOOD Select™), die vor Absplittern, Verrotten, Verblassen und extremen Witterungsbedingungen schützen.

Beschreibung

• Own the E-Commerce P&L including budgeting, forecasting, and accountability for revenue, margin, and operating expenses across the DTC channel. • Define and execute the long-term digital strategy and roadmap aligned with company objectives and market opportunity. • Direct overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase. • Establish and enforce best practices for online product lifecycle management including SKU enrichment, categorization, and data integrity. • Lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience. • Own the Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and oversight of the testing roadmap across all funnels. • Drive advanced personalization and recommendation engines (Dynamic Yield, Nosto, Bloomreach) to deliver individualized experiences at scale. • Utilize advanced analytics tools (GA4, Looker Studio) to identify systemic friction points and define high-impact improvements. • Direct planning and flawless execution of seasonal launches, sitewide promotions, and major product rollouts. • Conduct QA/UAT to verify product data accuracy, SEO tagging, and technical functionality across desktop and mobile platforms. • Partner with Creative, Product, Marketing, Finance, and Operations to align priorities and execute against a clear e-commerce roadmap.

🎯 Anforderungen

• 8+ years of progressive E-Commerce leadership experience, with at least 3 years in a Director or Senior Manager capacity, preferably within a high-growth DTC brand. • Proven track record of owning P&L performance and successfully scaling a multi-million dollar e-commerce business. • Exceptional leadership skills with experience building, coaching, and managing high-performing teams. • Mastery of digital shopping behavior, advanced funnel optimization, and interpreting complex analytics to inform strategic investment decisions. • Bonus Skills: • Experience implementing advanced personalization engines and testing platforms. • Deep technical familiarity with e-commerce platforms, integrations, and digital optimization tools. • Experience leading large-scale digital transformations or platform migrations.

🏖️ Vorteile

• Valued Contribution: You own and scale a critical revenue channel that directly impacts company growth. • Strategic Influence: Shape the long-term digital roadmap and customer experience strategy. • Cross-Functional Impact: Partner with leaders across Creative, Marketing, Finance, Product, and Operations. • Purpose Driven Growth: Help build a sustainable brand that connects customers to products designed to last for generations.